Lead Generation Research
Many marketing departments are allocating more budget to lead generation tactics. Inbound marketing spend in particular has been growing as companies need to find more creative ways to get in front of the customer and break through the noise.
Lead Generation Budget Trends
Marketing Lead Generation Benchmark Survey. It is apparent that many marketers are starting to increase their lead generation spend greatly, particularly as it pertains to website optimization, social media, and SEO.
Biggest Lead Generation Challenges
Lead quality is one of the top priorities for lead generation, it is also one of the biggest challenges facing marketers today. In a recent study by IDG, 61% of marketers reported that generating high quality leads was problematic for their organization.