Marking Real Estate in Digital Edge
digital marketing for real estate A few decades ago, properties were considered a luxury investment. Only the richest rich could afford huge prices stamped on different housing projects. Even the process of buying a property was a long and tedious one. Home seekers had to collect and sign an endless stream of documents, as well as a search for a broker who could give them a good deal for the desired property.
However, this trend has changed tremendously. A large part of home buyers researches online and wants to look at it virtually in the apartments and make it convenient before seeing them physically. In fact, the data show that 92% of the home buyers search online to find their dream home. In addition, 82% of real estate market investors rely on online agents as a trusted source, and 42% have resorted to the Internet as their search medium.
Today, in India alone, there are 450 million active users on the Internet, and according to current trends, by 2021 635.8 million Indians will be online. These developments provide both a unique opportunity and challenge for real estate developers. They need to make full use of the growing digital audience to connect with the next billion Internet users in India.
How can real estate developers join India’s next billion Internet users?
There is a large presence of Indians on almost every major digital platform. Facebook is by far the most popular social media platform, with 240 million Indian users mostly using platforms through their phones. This number proves that online space is a goldmine to connect with your audience in the most effective way for developers. By effectively using top tools for social media analytics, property developers can better understand their consumers and create more targeted campaigns.
What has this growth got?
While Internet usage in India has been steadily rising over the last few years, there was a time when there was an explosion in the number of internet users in India. There are two main catalysts for this development: the availability of low-cost smartphones and, most important, the launch of Reliance Geo. Jio started banging in September 2016 offering free data to its users. Once the proposal ends, data plans for Jio remain very low compared to other network providers. Due to this easy access to the internet, the consumption of data in India is highest in the world.
Of the 150 million GBs consumed by Indians, 100 million GB was consumed through Jio network alone. Perhaps the most exciting part is that internet access in the country is currently only 27 percent. This means that the number of online Indians is only going to grow here, which provides a big advantage for real estate developers.
How can property developers use digital marketing for real estate in India to connect with these consumers?
As India’s Internet viewers grow for a minute, a platform has been set up for property developers to tap into this huge market and take advantage of digital marketing for real estate. For consumer engagement, developers really need to regain their priorities with revenue-generation completely to create value for their consumers. In India, property developers can do so in many ways:
Understand viewers to personalize marketing strategies
To make such material that the owner of the house will actually find valuable, real estate developers will need to know who they are talking to. By 2020, about 40 percent of all Internet users in India will be women. It points to the increasing importance of making the material which women will find relevant. By doing so, long-held perceptions regarding gender and interest areas will be challenged. For example, 60 percent of the people who watched the game goods and those related to YouTube were not men, but women were women. Additionally, 60% of the women who were searching for car related information were also women. Having an intimate understanding of the audience can help developers create content that their users will find really valuable. This is an important step to build relationships with the audience.
This is one of the digital marketing strategy for real estate One of the most interesting features of India’s internet usage is that most Indians have not followed the usual pattern of adoption of the Internet. While globally, most people first used a computer and then used to go on mobile phones, it seems that Indians have completely left the computer stage. According to a survey of the StatCounter, Indians use their phones to use the internet for about 80 percent of the time. This means that property developers should specially produce content designed for mobile phones, if they want to connect with the next billion Internet users.
Use regional languages to reach a wider audience
While the number of Internet users who speak English in India is fairly stable, the number of regional language users is growing at breakneck speed. One of the main reasons for this increase is access to the Internet in Tier II and III cities along with the villages. In fact, Google estimates that approximately 30% of users in India are from rural areas. If property developers want to develop a personal relationship with potential homeowners, then a strong regional language real estate digital marketing strategy is important. In Tamil, more than 42 percent of internet users have regional languages, while 39 percent of users are Hindi speakers. This is one of the digital marketing strategy for real estate
Optimize brands for voice search
This is one of the digital marketing strategy for real estate Voice search in India might be in the nascent stage at the moment, but it is growing at a steady rate. Google estimates that 28 percent of all searches are voice searches. Even more promising is the fact that there has been a 400 percent growth in Hindi voice search. Voice search has vast implications for SEO because traditional keywords aren’t used when speaking naturally. For real estate developers, this means that they have to find new ways to become discoverable through voice search results to stay visible on digital platforms.
Utilise the adwords ‘missed call’ extension
Adding call extensions to your ads can significantly increase click-through rates as well as conversion rates. But with a sizeable number of mobile users in India, especially in smaller cities and towns, using prepaid connections, the cost of making a call might stop them from contacting your business. This is why AdWords has recently rolled out a ‘Missed Call’ feature which can help address this concern. When a user selects the Missed Call option on an ad, a call is placed and then immediately cut. After this, the user will receive an automated call telling them to stay on the line while their call is connected to the business. During the same time, the business will also receive a call from Google. Once both the user and the business are on the call, they will be connected to each other. This feature can help real estate developers engage with potential home owners in a better way and track conversions more effectively. This is one of the digital marketing strategy for real estate
Encourage a two-way conversation
This is one of the digital marketing strategy for real estate Real estate and digital marketing go hand-in-hand. Digital marketing for real estate allows developers to not just speak to their consumers, but also to listen to them in return. This unique opportunity for a two-way conversation is crucial for building consumer engagement. To be able to have a meaningful conversation, developers need to understand exactly who their audience is, where their interests lie and sub their concerns are. In the context of the current Indian audience trends, real estate developers can only reach out to the next billion Internet users once they look beyond the urban metros.
While a complete shift from traditional marketing to digital marketing for real estate is not going to happen anytime soon, real estate developers have notably increased their digital marketing budget over the past year. In 2015, statistics showed a 25 percent increase in marketing spends across the property sector, with an estimate of over 600 crores spent on digital marketing for real estate. One of the factors that influenced the budget increase is consumer behaviour, and with new improved numbers showing up for the forthcoming year, this scale in marketing budget will only go up. This is one of the digital marketing strategy for real estate
Use AdWords ‘Missed Call’ extension
This is one of the digital marketing strategy for real estate Adding call extensions to your ads can increase conversion rates along with click-through rates. But with a large number of mobile users in India, especially in smaller cities and towns, using prepaid connections, the cost of calling can prevent them from contacting your business. This is why AdWords recently launched a ‘Missed Call’ facility which can help in removing this concern. When a user selects Missed Call option on an ad, the call is placed and then immediately cut. After this, the user will receive an automated call that will ask them to stay on the line while their call is related to the business. At the same time, the business will also receive calls from Google. Once users and businesses are on both calls, they will stay connected to each other. This feature can help real estate developers better connect with potential home owners and track conversions more effectively. This is one of the digital marketing strategy for real estate
Understand the Advantages of Digital Marketing for Real Estate
This is one of the digital marketing strategy for real estate Marketing techniques are open for developing and better over time. In addition, if you are an enthusiast user of digital space for marketing your products, then you know that it comes with many benefits. Apart from urban space, digital marketing for real estate is also being developed in Tier 2 and Tier 3 cities. Developers have yet to realize these benefits and are only scratching the surface when it comes to taking full advantage of the benefits given by combining real estate and digital marketing. Some of them are discussing below: This is one of the digital marketing strategy for real estate
Needless to say that there is a lot of money which goes into construction. Digital marketing for the real estate market offers free publicity at a lower cost than traditional marketing, so it is no surprise that real estate market is taking full advantage of cost efficiency.
Considering many housing projects, size, location and cost vary, having a real estate digital marketing strategy, you can expand your overall reach and even optimize the reach towards the selected target market. Can.
Test of capacity
Digital marketing for real estate in India offers several ways to monitor advertising performance in competitive markets, making it easy for real estate developers to understand that marketing techniques work best for their products.
Whether it is an apartment, independent house, villa or a plot of land, developers have many ways of displaying their products in the online marketplace.
To be successful in the real estate industry, developers need a strong and prestigious presence. Having an online presence is considered to be the next best brand building technology. This is one of the digital marketing strategy for real estate
How to do that?
This is one of the digital marketing strategy for real estate As a realtor, you may have experienced a major shift in the last ten years. Customers are starting to buy a home in a different way, often with online market research and with a clear vision of what they want out of their future home.
For the best-in-class realtors, digital marketing has come in the forefront of their marketing efforts. From generating new sales to successful sales, the real estate industry is now dependent on digital marketing.
Importance of Real Estate and Digital Marketing
In order to find realtors who want online games, from buying Facebook business ads to sharing photo listings of new listings, various social media platforms allow real estate professionals to create a brand and flourishing business.
How do modern real estate brokerage and realtors differentiate themselves in a saturated market in the United States, using social media platforms with 84% of real estate professionals? Your digital marketing strategy has great impact on traditional marketing strategies.
To jump-start your real estate digital marketing strategy, use the following 8 tips and tricks to get you results: This is one of the digital marketing strategy for real estate
This is one of the digital marketing strategy for real estate No matter the industry, an email campaign is a valuable tool to connect with new leads and be relevant to the previous customers. Ideally, a well-rounded campaign will run with you through promotion and past engagements.
According to Smart Insights, the average open rate for real estate businesses is approximately 27% with a click-through rate of 3% (CTR). However, the more relevant your content is to a customer, the more likely it is that they will be interested in opening your account. This is one of the digital marketing strategy for real estate
This is one of the digital marketing strategy for real estate, How often have you opened a web site? With so many photos and links, the Realtor website can sometimes be nightmares of web developers. However, with the knowledge of what a professional web designer and your clients are looking for, real estate professionals can develop a responsive website that is optimized for mobile browsing.
Almost half of all web browsing is completed on mobile device, so if your website is not responsive then your customers will not be able to browse your site comfortably. Your mobile-friendly website should include the best experience:
• A list of all new lists
• Content that will guide them in the process of buying a home
• Links to relevant moving-related services such as lawyers, movers and home inspectors
Also, consider applying a live chat feature. Your real estate business is very people centered, which means that it is important to be available. Investing in live chat software allows people to connect 24/7 and schedule appointments. This is one of the digital marketing strategy for real estate
This is one of the digital marketing strategy for real estate, Pay-Per-Click – Also known as PPC – Advertising is a great strategy to generate new leads based on those advertisers who pay each time they click on the ad.
PPC is a great digital marketing option for real estate professionals, who seeks potential customers who are really interested in their offerings because they only pay when someone clicks on their ad.
Often, PPC ads can be targeted to individuals who have found correlated keywords in Google or any other search engine. This is one of the digital marketing strategy for real estate
Create and post valuable blog content
This is one of the digital marketing strategy for real estate, Responsive websites that often have a blog, they have 434% more indexed pages, helping real estate professionals get better SEO
A blog is a great way to lay down your SEO, make a positive reputation online and advise your customers to take action on purchasing a home or piece of property. Digital marketing strategy of a real estate professional is nothing without valuable content, whether it is shared on your website or social media.
In addition to your responsive website, make sure you can read answers to their most real estate questions. This is one of the digital marketing strategy for real estate
Host Virtual Tours
This is one of the digital marketing strategy for real estate, Virtual tour of a home is an incredible piece of content in a successful digital marketing strategy. Not only do these tours share video content – which generates 49% faster for marketers than non-video users – but a potential customer can know what the house actually provides.
Buying a home can be difficult, and as a real estate expert, your job is to simplify the journey of home buying for our customers. Andrew J. Care tried to succeed in some of the key qualities shared in the actual virtual tour, such as:
• Use actual footage of the house compared to digital pictures
• The video of the tour is interactive and responsive in all the ways of viewing (mobile and desktop)
• 3D and user-friendly virtual tour. This is one of the digital marketing strategy for real estate
This is one of the digital marketing strategy for real estate, It is one thing that every item related to real estate is posted on your Facebook account, but a complete strategy of social media marketing is actually the result of the results you are searching for. Some ideas of useful content include:
• New or existing listings
• Team BIOS (if you run a real estate brokerage)
• Case study
• relevant blog posts
• success stories
If you are experienced in digital marketing, you may also be able to understand how this can be a social media strategy and all the channels can be posted regularly. However, tools like Buffalo
The most important rule of thumb to develop is the real estate business that shares the different materials. Although sharing listings are an important factor in your digital strategy, you want to ensure that your content is useful for a wider audience, rather than moving forward in the market for a new home. This is one of the digital marketing strategy for real estate
Host a webinar
This is one of the digital marketing strategy for real estate, Sharing all your expertise as a real estate professional Thankfully, techniques like webinar and online workshops make it easy to reach out to a big audience and remain relevant in the industry.
Go To Webinar is a webinar hosting tool designed to make and host webinar events, and it is highly user-friendly with the operation of both ends.
Digital marketing for real estate professionals is highly dependent on generating inbound leads, so getting your name and expertise is a successful digital marketing campaign. This is one of the digital marketing strategy for real estate
This is one of the digital marketing strategy for real estate, SEO, or search engine optimization, is an important technique to carry on your website. When done correctly, your website and web page will appear on search engine results pages (SERPs) during relevant searches.
However, Google and other search engines are constantly changing their algorithms, so this is important more than once on your SEO. One basic aspect of the keyword is This is one of the digital marketing strategy for real estate.