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Real Estate Marketing In India | Complete Strategy

Real Estate Marketing Strategy The real estate market faces unique challenges. Compared to other sectors, time is tight, highly localized, highly competitive and a very attractive product. Consumers in India conduct a comprehensive online search before buying a high-value product such as a home.

According to a study by Assocham, in India, real estate companies spend nearly Rs. Rs 200 million per year in marketing and advertising, 25% -30% of these expenses are spent directly on digital marketing. This demonstrates the importance and effectiveness of digital marketing in real estate. Digital real estate marketing plays a key role in providing buyers with personal experiences. The focus should now be on getting conversions from these potential customers and increasing sales.

Complete Real Estate Marketing Strategy- Online Presence

Online Presence For Real Estate Marketing.

Strong online presence is an important component of your marketing strategy, regardless of the size of your business or industry. Online presence is important for external marketing because it enhances what it offers to your brand and target market.

Why online presence?

In the digital age, it is absolutely essential for your company to have an online presence. Whether it’s a website, an eCommerce platform, a social media page, or a combination of all three, online presence will benefit greatly. Although your company is not online, customers and prospects expect to see you online. If they don’t see you there, you may lose the opportunity to develop your customer base and get information about your business. this is one of most important Real Estate Marketing Strategy

What Are the benefits of online presence?

  • Help your customers to find you

“71% of Business-to-Business (B2B) researchers start their research with a generic search.”

  • Reach more people

“B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.”

  • Build a stronger brand

“Potential B2B buyers who feel a ‘high brand connection’ are 60% more likely to consider, purchase and even pay a premium than ‘low brand connection’ competitors.”

  • Increase your credibility

“81% of shoppers conduct online research before making big purchases.”

  • Reputation management

“86% of people would pay more for services from a company with higher ratings and reviews”

  • Cost efficient marketing

“Three-quarters of companies agree that email offers ‘excellent’ to ‘good’ ROI.”

Complete Real Estate Marketing Strategy

Website for Real Estate Marketing: –

For real estate, a website can serve two purposes: a virtual office offering the latest builder projects or a virtual marketplace for home seekers to explore purchasing options. Many tools and optimization techniques must be applied to do this. Your business needs a website. Regardless of your business or profession, a website can create a business, promote harmony between customers and recipients, and deliver powerful marketing messages – whether your business is small, large, connected, consistent, or completely new. If didn’t have website then you must Develop website this is one of most important Real Estate Marketing Strategy

What Are the benefits Website:-

  • Cost-Effective
  • Wider Demographic Reach
  • Business Credibility
  • Consumer Convenience
  • Increased Sales
  • Competitive Opportunity
  • Build Customer Base
  • Targeted Marketing

Search Engine Marketing for Real Estate Marketing

Search engine marketing or SEM is one of the most effective ways to grow your business in an increasingly competitive market. With millions of companies all competing for the same eyeballs, online advertising has never been so important, and search engine marketing is the most effective way to promote your products and grow your business.

What Are the benefits Search Engine Marketing

  • Increase brand awareness and equity in the product brand.
  • Increase Visibility – Increase website traffic.
  • Advertise to an audience already interested in you.
  • Increase in target leads.
  • Target your ads based on languages and locations.
  • Competitive Advantage – Marketers can enable users to choose their product from their competitors.
  • Greater ROI — Compared to other advertising media, paid search strategies are more efficient.
Storytelling for Real Estate Marketing

Connect Emotionally (Storytelling for Real Estate Marketing)

Emotional branding for real Estate – through storytelling – is an advanced marketing strategy that can help both sales and repeat customers. Stories have always been a major part of advertising to sell products; but in recent years, it has consistently replaced direct marketing. this is one of most important Real Estate Marketing Strategy

What Are the benefits of Storytelling

  • Click Through Rates
  • User Engagement
  • Social Shares
  • Viral Branding

Hire a Real estate Photographer for Real Estate Marketing

Photos are always important when it comes to real estate. However, many homeowners and owners do not understand the importance of this uniqueness when it comes to online marketing for a home or apartment. The truth is that people will judge a book by its cover, especially when browsing hundreds or thousands of lists.

What you want is something that will be attractive and attract the attention of someone who goes through countless lists in their field. With things like wide-angle lenses and fine (but not basic) editing in Photoshop, they should be delivered instead of quality according to professional standards.

benefits of Real estate Photography

  • Generate leads
  • Sell More Consistently
  • Attract New Clients
  • Impress Current Clients
video for Real Estate Marketing

Make a walk-through video for Real Estate Marketing

Although not as overwhelming as the Matterport 3D survey, videos offer a deeper insight into how the house is represented realistically. This doesn’t have to be a professional video in which you spend thousands of dollars. It can be just something you pick up on a high-quality smartphone or even your own drone.

This real estate marketing strategy will give a better sense to the potential buyer to allow him to understand what space really looks like. You can also brag about a drone video by hiring someone or simply buying one and doing it yourself. This is a great way to save some money if you plan on doing a large volume of these videos. this is one of most important Real Estate Marketing Strategy

benefits of Real estate Videography

  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • Social video generates 1,200% more shares than text and images combined.
  • 64% of consumers make a purchase after watching branded social videos.
  • Video on a landing page can increase conversions by 80% or more.
blog

Create a popular blog for Real Estate Marketing

You can choose to start a blog in real estate to try to build a platform or audience over time and pay huge amounts of money. Not overnight. For a long time. However, if you are working in real estate, you should start blogging right away. The more time passes indiscriminately, the greater the number of times.

Create a useful blog about real estate and frequent posts there. Distribute large amounts of value on a regular basis and refer readers. Plan on mortgage rates, house prices, or anything else you may find useful. Merge your videos and other media and start sharing everywhere. This is the best way to build an audience to bring real estate to market.

benefits of blog for

  • Get More Traffic to Your Site with Blogging for Real Estate
  • More Visibility in Search Results with Blogging for Real Estate
  • More Engagement on Social Media
  • Shows Your Expertise through Blogging for Real Estate
  • Generates Real Estate Leads

Install Google Analytics

It is clear that analytics is involved in real estate marketing. If you don’t have analytics installed on your website, you are already releasing your foot. Set up Google Analytics so that you can track all kinds of metrics related to your content and website visitors over time.

This is a great way to understand whether your efforts are already working for you. How good are your posts? How many people visit your site? Have you set goals? What is the average session rate? What about the bounce rate or exit rate? This may sound misleading, but as you know about analytics, it all makes sense and they come together.

benefits of Google Analytics

  • It is completely free of charge.
  • Able to find out how your visitors locate your website.
  • Able to identify which pages and links your visitors click the most.
  • Visitor segmentation.
  • Able to fine tune your website.

PPC advertising for Real Estate Marketing

Cost-per-click (PPC), which means cost-per-click (CPC), is a way to market any home, apartment or other type of property that appears in traffic to your site. However, it is not cheap. You pay mainly for people who visit your website. How much will it cost to attract these people? How many of them will actually lead or sales leads?

What you’ll find is that CPCs are very expensive, and if you don’t follow them correctly, you’ll feel like you’re wasting your money. This is also because the analysis system is necessary. You want to know where the user came from and whether it led to a sale or lead.

benefits of PPC advertising

  • PPC Contributes to Business Goals
  • PPC Is Measurable & Trackable
  • Quick Entry
  • You’re in Control
  • PPC Works Well with Other Marketing Channels

Social Media Marketing

Social advertising, as well as social media targeting, is a set of terms used to describe online ad formats that focus on social media services. One of the main advantages of this type of ad is that advertisers can take advantage of users’ demographic information and target their ads appropriately.

Social media targeting combines existing targeting options (such as geographic, behavioral, psychosocial, etc.) to make targeting possible. With social media targeting, ads are distributed to users based on information gathered from the views of the target group.

Social media advertising is not necessarily different from social media targeting. Social media targeting is a way to optimize your social media ads using profile data to deliver live ads to individual users. A social ad refers to the process by which social network users match the target groups identified by the advertiser.

  • Increased Brand Awareness
  • More Inbound Traffic
  • Higher Conversion Rates
  • Better Customer Satisfaction
  • Improved Brand Loyalty
  • Cost-Effective

Use Email Marketing Campaigns for Real Estate Marketing

By using common email marketing systems such as Auber and LeadPage, you can create a way for these users to gather email addresses and markets. The leadup page will allow you to create a landing page that will entice people, so you can use them to gather email addresses that will eventually market to you via Ober.

This may seem confusing at first, but email marketing is definitely where the money is. Sure, money is on the list, but it must be done correctly and you need to attract the right people first. Use email campaigns to add value consistently over time and see results like quick columns. this is one of most important Real Estate Marketing Strategy

benefits of Email Marketing Campaigns

  • Increased ROI
  • Observing preferences
  • Following the trend
  • Increased conversion rate
  • Affordability

Set up a local business page on Google for Real Estate Marketing

It’s a good idea to set up a local Google business page for your real estate marketing efforts. If you can, target the right keywords on your business page as well. For example, you can use “Los Angeles John Doe Real Estate Agent” to target the right keywords, “New York Realtor Jane Doe”, etc.

To set up a local Google business page, just visit google.com/business where you can start entering your business information, starting with its location. This is a very important step in this process, and once you create your profile as a local business, you can review it on Google as well.

benefits of business page on Google

  • Google My Business is Cost-Effective
  • Visibility on Google Search & Maps
  • Claiming and Optimizing your Google My Business Profile
  • Google Posts
  • Messaging Through Google My Business

Focus on brand awareness for Real Estate Marketing

Building your brand in real estate is important. Do you have a professional logo? How well is the brand delivering your message to your customers? Have you made progress and want to do other important business-related things like preparing your business or developing a business plan? this is one of most important Real Estate Marketing Strategy

These are all important because they provide the foundation for your brand. Visit high-quality designers at sites like 99Designs, Logo Bee, etc., where you can build a professional brand that better helps attract a larger group of people to your demographic.

benefits of brand awareness

  • Increased client loyalty
  • Useful executive metric
  • Enhances Product Recognition
  • Build Equity
  • Gain Trust
  • Get Recognized

Conclusion: –

The internet has made it easier than ever for real estate agents to provide a useful service to their prospects. That’s why it’s so important to take advantage of these digital tools and create an integrated online presence, driving more qualified leads to your site, therefore, will eventually help in real estate marketing.

A complete guide to Digital Advertising Real Estate

Yes, that’s right. You can’t ignore the power of digital marketing, especially if you’re a real estate developer. Because potential owners use the Internet to look for future purchases, it is a powerful digital marketing strategy that helps property developers overcome competition. If you want to improve your digital game for real estate marketing, here’s your ultimate guide.

What we see in this Blog

  • Real Estate Marketing in The Digital Age.
  • Benefits of Digital Marketing for Real Estate.
  • Totally striking with winning digital marketing patterns in Details.
  • The Magic Solution Fits into a Strong Integrated Leadership Strategy for Real Estate Development.
  • Don’t Ignore the Power of Social Media.
  • Digital Marketing of Real Estate Case Study.

Topic 1: Real Estate Marketing in the Digital Age: –

The digital term is unlimited and changed the way we make our purchasing decisions. As a real estate developer, Digital Broker offers countless opportunities to share with the right target group.

Two decades ago, real estate was a luxury investment. As long as the process of buying a property is not long and boring, only the rich can afford the high prices of various housing projects. Home seekers had to collect and sign an infinite flow of documents, as well as looking for a broker who could bring in many of the necessary qualities.

However, this trend has changed dramatically. A large percentage of home buyers search online and find it convenient to check apartments and their short lists before actually going to them. In fact, data show that 92% of home shoppers are looking online to find the home of their dreams. In addition, 82% of real estate market investors are considered Internet agents as a reliable source of information, and 42% have used the Internet as another research method.

Today, India alone has 450 million active users, and with current trends, 635.8 million Indians will be online by 2021. These developments provide a unique opportunity and challenge for property developers. They need to take full advantage of the growing digital audience to share with India’s 1 billion Internet users.

How can real estate developers communicate with one billion Internet users in India?

Indians have a significant presence in almost every major digital platform. Facebook is the most popular social media platform, with over 240 million Indian users, most of which are phone users. This data proves that the space available to online developers is a gold mine that attracts the attention of its audience using the most important social analytics tools in the most important way possible, and property developers can better understand consumers and Can create more targeted campaigns.

What has sparked this growth?

While Internet usage in India has increased steadily over the past few years, there has been a clear turn as the number of Internet users in India has exploded. There are two main catalysts for this development: the availability of low-cost smartphones, and above all the launch of Reliance Jio. Jio launched its services in September 2016 by a large margin, offering free data to its users. Even after the show ended, Jio’s data plan remained much lower than other network providers. Due to this sudden and easy access to the Internet, India consumes most of the data in the world. Out of Rs 150 crore consumed by Indians, Rs 100 crore was consumed through the Jio network alone. Perhaps the most exciting part is that the country’s Internet penetration is only 27 per cent today. This means that the number of Indians on the Internet will only increase from here, which will be of great benefit to property developers.

How can real estate developers use digital real estate marketing in India to interact with these consumers?

With the growing number of Internet viewers every minute in India, a theater has been set up for property developers to take advantage of this huge market and take advantage of digital real estate marketing. Consumer participation must be reorganized from revenue generation to provide real value to consumers. In India, property developers can do this in several ways:

Understand the audience to improve marketing strategies.

To create content that homeowners will already find, property developers need to know who they are talking to. By 2020, about 40 per cent of all Internet users in India will be women. This indicates the growing importance of creating content that women will find relevant. Doing so will create difficult and long-term perceptions about sex and areas of interest. For example, 60 per cent of those shopping for sports goods and watching related videos on YouTube are not men, but women. In addition, 60% of those looking online for car information were women. Having an intimate understanding of the audience can help developers create content that their users will actually find valuable. This is an important step in building a relationship with the public.

Create mobile-specific campaigns.

One of the most interesting features of using the Internet in India is that most Indians did not follow the normal pattern of internet adoption. Globally, most people first used computers and then switched to mobile phones, and Indians completely bypassed the computer stage. According to a survey conducted by State Counter, Indians use their phones to access the Internet for about 80% of the time. This means that property developers must produce mobile-specific content if they want to connect to the next billion Internet consumers.

Use regional languages to reach a wider audience.

While the number of English-speaking Internet users in India is fairly stable, the number of users of regional languages ​​is growing rapidly. One of the main reasons for this increase is the spread of the Internet in the second and third-tier cities as well as villages. In fact, Google estimates that around 30% of users in India are from rural areas. If real estate builders want to develop a personal relationship with potential homeowners, it is important to have a strong digital marketing strategy in a regional language. Tamil is the dominant regional language for 42% of internet users in India, while 39% of users speak Hindi.

Become a better Voice Search Brand.

Voice search in India may be in the modern stage right now, but it is growing at a constant rate. Google estimates that 28 percent of searches are voice searches. Even more promising is the fact that voice search in Hindi has increased by 400 percent. Voice search has a significant impact on search engine optimizers as traditional keywords are not used when speaking in general. For real estate developers, this means they have to find new ways to become discoverable through voice search results to remain visible on digital systems.

Use the “Missed call” extension in AdWords.

Adding call extensions to your ads can dramatically increase your clickthrough rate and conversion rate. However, with a large number of mobile phone users in India, especially in small cities and towns, using a prepaid connection, the cost of making a call may prevent them from calling your company. This is why AdWords recently implemented missed calls, which can help resolve this issue. When the user selects the “missed call” option in the ad, a call is made and disconnected immediately. The user will then receive an automated call asking them to stay connected while they’re connected to the business. At the same time, the company will also receive a call from Google. Once users are connected and working, they will connect. This feature can help property developers better deal with potential homeowners and track conversions more effectively.

Encourage a two-way conversation.

Real estate and digital marketing go hand in hand. Digital marketing of the property allows developers to talk not only with their consumers, but also to listen to them in return. This unique opportunity for two-way interaction is important for building consumer engagement. To be able to have a meaningful conversation, developers really need to understand who their audience is, and where their interests and sub-concerns are. In the context of current Indian trends, property developers cannot reach the billions of Internet users looking beyond urban cities.

Although the full transition from traditional marketing to digital real estate marketing will not happen soon, property developers have significantly increased digital marketing budgets last year. In 2015, the figures saw a 25 per cent increase in marketing expenses in the real estate sector, where over Rs 600 crore was spent on digital marketing of the property. One factor affecting budget growth is consumer behavior, and with new improvement figures for next year, this size will only increase the marketing budget.

Topic 2: Increasing the benefits of digital marketing for real estate.

For the real estate developer, leads are everything, and digital marketing provides that. Through digital real estate marketing, the developer can easily convert leads into sales and reduce acquisition cost.

Marketing techniques are open to development and evolve over time. Also, if you are an active user of digital space to market your products, you know they bring many benefits. Despite urban space, digital real estate marketing is also evolving in Tier 2 and Tier 3 cities. Developers have yet to realize these benefits and serve the surface only when it comes to taking full advantage of the benefits of combining real estate and digital marketing. Some of them are discussed below:

Cost-effective.

Needless to say, there is a lot of money that goes into construction. Digital marketing for the real estate market provides free advertising for traditional marketing at relatively low prices, so it is not surprising that the real estate market takes full advantage of cost efficiency.

Increased risk.

Considering many housing projects vary in size, location and cost, having a digital real estate marketing strategy allows you to expand your overall reach and adapt it to a specific target market.

Performance Analysis.

Digital real estate marketing in India offers many ways to track ad performance in a competitive market, making it easy for property developers to understand the best marketing techniques that fit their products.

Creative license.

Whether it is an apartment, a detached house, a villa or a plot of land, there are many ways for developers to market their products online.

Brand building.

To succeed in this vast real estate industry, developers need a strong and respectable presence. Connecting to the Internet is the best building technology for the next brand.

Topic 3: Completely Hit with Winning Fully Digital Marketing Patterns

Participate in all these deceptive digital marketing strategies that distinguish competitors.

For any company hoping to succeed in the digital field, there are three goals each digital marketer should pursue:

  • Brand building
  • customer acquisition
  • Customer Agreement
  • Brand building

Creating an online presence is the first and most important step in digital real estate marketing in India. To build a strong presence, developers need to focus on building three things.

Create a website.

For a property, a website can serve two purposes: a virtual office offering the latest construction projects or a virtual marketplace for home seekers to explore purchasing options. There are many tools and optimization techniques that must be applied to achieve this.

Even website design is important because it can make a difference in the user experience. One of this design creates flat waves between real estate sites. Flat site designs are categorized by their simple, elegant and square appearance. Tiles were first seen in Windows 8 UI. With simple animation and plenty of white space, the flat website design has proven to be effective in increasing page speed, readability, and easy navigation and better use.

While good website design is striking, it only scratches the surface of sub cases, especially in real estate. It is required to produce excellent design effects with excellent materials. Writing good content effectively conveys the brand message and motivates the user to continue shopping. Providing your target audience with engaging content is certainly an opportunity to attract their attention and generate potential customers. Real estate is a very broad subject, so everything can be seen using other strategies offered by the developer, to make everything fit in one place.

Multiple webpages: In addition to being a home page that provides brand information to the real estate builder, it contains multiple webpages that provide more information about the brand and require intelligent content navigation with each other. she is. More pages spend more time on your website, which directly affects your site’s ranking in search engines.

Landing Pages: Landing pages act as mini e-commerce portals that expand upcoming, ongoing, or completed real estate projects for a particular brand. People with interactive landing pages or video presentations proved 403% more queries than regular pages.

Search Engine Optimization (SEO).

SEO is the glue that brings the entire digital marketing campaign together. In fact, digital marketers should have a Search Engine Optimization (SEO) plan at the beginning of their marketing strategy. Keyword research is the driving force for good SEO, from SEO plugins to different link building methods, especially for real estate.

Statistics show that 80% of home buyers are looking for real estate online, which means that the keyword list included in your content marketing strategy will pay off well. Potential customers are likely to be provided with property search results for these keywords. Apart from this, real estate companies can also take advantage of local SEO and Google Maps to grow their business.

Creating a blog.

When people need help or are looking for something, they do something – ask their peers or surf the Internet. Blogs have come a long way from being an informal story-telling tool to a key component of digital real estate marketing in India.

Blogs are a long, short or innovative source of information, and if Google likes them, they represent a large amount of valuable data. Research shows that blog sites have 434% of indexed pages. Google easily identifies and ranks these sites because of the information provided, making the site finally appear on the first page of search results.

Given the breadth of real estate, construction companies should take advantage of the power of blogging and focus on sharing information with potential buyers. Blogs that provide detailed information about upcoming properties, home buying tips and investment options are just a few of the many topics that a real estate blog can cover. The power of social marketing lies in providing developers with a unique way to get more personal with their audience. This is one of the key aspects of digital marketing of assets.

There are many social media marketing platforms available today. One of the most useful for property developers are:

• Facebook: India has the largest number of Facebook users in the world (195 million and number), hence a clear and open platform for real estate developers from where many advertisings technologies benefit through Facebook displays.

• YouTube: Video is undoubtedly the most watched media on the planet. Real estate developers can use custom YouTube videos to add educational layers to their promotions.

• Twitter: The microblogging giant has proved to be a useful marketing tool in recent years. Twitter influences business decisions by inviting reliable third-party sources to serve as a great platform for property developers. For more information on this, be sure to check out our Twitter Marketing Guide for working in India.

• LinkedIn: LinkedIn is the perfect way for anyone who wants to turn their business into a business portfolio. Property developers can contact third-party landlords, architects, interior design, home maintenance service management, etc.

Customer acquisition

If your potential customers are unaware, online presence will not be productive. Developers rely heavily on real estate generation, and digital marketing offers a generation of faster, easier, and better driving. Here are some ways real estate developers can get customers through digital media.

Advertising: Online advertising is one of the best ways to reach your potential target group. If done correctly, this may be the best way for property developers to generate real estate opportunities. Whether it’s Facebook, Google, or other platforms like Bing, Yahoo, website conversion ads, or even interactive ads, you can connect with your target audience and get potential customers. In addition, generic content grows as a guaranteed marketing strategy language, it’s time for developers to increase access to multilingual content in their ads for higher conversion rates.

Facebook ads: As of July 2017, Facebook has 241 million active users in India. This is the main reason that advertising on Facebook is something every creator needs this effort. From website conversion ads to initials and circular ads, builders should try a combination of videos and images to attract inquiries and site visits. Facebook also has broad targeting based on demographics, age and behavior. Apart from this, you can also target your website visitors and participants in your posts so that the ad is shown to a more specific audience, making the property more likely to be sold.

Regional language ads are starting to emerge, and marketers are integrating this concept into their marketing strategies to reach their target audiences. When a potential home buyer reads an ad in their regional language, they develop a link of trust and comfort with the seller and are more likely to make a purchase, or at least recommend this product to a friend.

With branding campaigns on Facebook and their frequency, brands can achieve clarity and content, such as first-page advertising.

Google advertising: Google AdWords is a paid digital marketing strategy that works on Google. AdWords smart ad campaigns work hard with a set of rules and guidelines and work best when integrated into SEO tools and strategies.

Explain that the home student writes “RO in the apartment” in the search box. The entire ad space depends on your campaign budget. You can also refine your AdWords campaign for deeper results.

Google’s algorithms are changing and evolving to become more consumer-friendly, and in 2018, there are some great new digital marketing trends that every marketer will have to keep up with.

In addition to Google and leading social media platforms, property developers can access and share a large number of other platforms to increase their ad visibility. Some of the main platforms are discussed below:

AdWords (Adgebra): This ad technology platform provides unparalleled targeting across multiple levels of viewers with ads optimized for different devices. Ads ensure consumer engagement with brand recall twice and improved revenue.

Times Online: Apparently, India’s leading newspaper – the embodiment of Internet Times – is one of the most effective advertising platforms in digital real estate marketing. Developers can leverage the power of India’s largest digital company through a long-term strategy to generate outstanding customers.

Yahoo: Yahoo Advertising Solutions are crammed with written functionality missing from other peers. It contains everything, and from wide targeting

TrueCaller: Mobile advertising is a key aspect of digital real estate marketing, with the new TrueCaller platform offering developers millions of opportunities to connect with millions of users on a daily basis. Some ad templates include attribute notifications, enhanced commercials, and location and time targeting, to name a few.)

DoubleClick: Integrated DoubleClick solutions help you create an effective branding campaign along with detailed analysis of your ad performance, more clicks you get, average time on your page, and more. Put simply, property developers help connect with the right people at the right time and take responsibility for their advertising sales.

Bing: Bing offers real estate developers more ability to benefit from their target audience. The system calls for 5 billion searches per month via custom image ads on major platforms such as Bing, AOL and Yahoo. In addition, property developers can increase their visibility by using this platform to advertise on Bing’s third-party websites and applications.

Vikatan: Regional content is undoubtedly the future of digital real estate marketing. With 42% of online viewers preferring to consume content in the Tamil regional language, it is time for real estate developers to exploit the numbers and expand their reach through regional advertising across the main advertising platforms in Vikatan.

Drip Email Marketing: Drip emails are automated emails sent based on a specific time or user action. Real estate developers can always be targeted and connected to a group of people based on certain criteria from a strong email marketing database. Let’s say a customer saw a property website and showed interest by signing up for a real estate newspaper. Digital marketers can use the information provided by the client to send news about development, property updates and many other related features. Drip emails are a powerful caring tool, with a 119% increase in clickthrough rate (CTR) in trusted emails.

Influencer Marketing: Influential marketing is an online marketing medium, which can be effective for property developers to generate leads. Like oral marketing, affordable marketing uses well-known bloggers and other real estate professionals to promote certain properties. Effective marketing providers include blogs and social media channels, so property developers must choose the right type of influence to market lobbying executives carefully.

Influencer.in provides real computer developers with a single platform to find and communicate the best information in the country; they can choose to work on longer campaigns with a particular influencer or connect with many micro-impactors through various social media phases to spread the word.

Engage customers.

The old marketing rule of getting new customers while keeping existing ones applies to digital space as well. Of course, the power of social marketing lies in being the most popular tool for customer engagement today, and Facebook ranks first on the list, especially for the real estate industry. There are a large number of social media trends that benefit the real estate sector. Here are some interesting ways that developers can use Facebook and YouTube to share with customers.

Facebook engagement:

  • Post a real estate investment advice with a funny picture
  • Publish product comparison photos and vote for followers
  • Publish interesting facts about the area where the property was developed
  • Publications about celebrities or high-level activity occur in the area where the property is being developed
  • Posted in festivals and celebrations, including real estate developments
  • Exchange information about daily real estate activities

YouTube engagement:

  • Publish video on internal assets
  • Practical DIY Tips on Home Improvement
  • Property Review
  • Live feeds of upcoming property-related events
  • Virtual reality experience

Chatbots: Chatbots take the world through the storm as a unique personal way to reach potential customers. With the development of multiple messaging apps for chat platforms, an increasing number of people today interact with them in one way or another. Chat technology created artificial intelligence (AI) human voice similar to humor and can engage users in conversations. What does all this mean in digital marketing of a property? Chatbots allows developers to interact directly with their customers, get useful information from them, and even direct them to buy. In short, today’s developers can’t ignore the chatbot attack that is happening. Chatbots can improve their digital marketing strategy as described below:

  • To answer customer inquiries
  • To increase sales
  • To better understand your customers
  • To increase user engagement on your website
  • To improve the user experience

Topic 4: Magic Goal: Follow everything using a powerful integrated real estate leadership strategy

A strong and integrated strategy is what every real estate developer needs to achieve a high return on investment.

To achieve a high return on investment, property developers must follow an integrated strategy that ensures their continued position in the property market. Here are some factors to consider that you can generate high returns on campaigns that create real estate opportunities.

Choose what your audience will find attractive

Content marketing is the advertiser’s best friend. Experience 71 percent of the day. Is this an experience? Content marketing can achieve this by creating and distributing relevant, relevant and consistent content. It adds a way in which you trust your audience.

Common Content Format Used Today

Infographics:

To illustrate the same to a large extent, graphs are the display of data in a visual way. This concept is widely popular among readers and provides a license for creative freedom in presentation, which adds great value to written content. Because it is a more convenient way of consuming information, social media graphs are three times more likely than public content.

Memes:

Memes are short and sweet, one of the easiest forms of materials you can make. But keep in mind that it works better for entertainment than providing information. Memes are more likely to be viruses if done correctly, as consumers prefer more than sharing something entirely.

Video:

If a photo is worth a thousand words, then videos are worth a million words. No matter what you are promoting, there are always ways to present it in video format. Video has proven to be one of the most in-demand forms of information or entertainment, so to give SEO a big boost for you, consider creating one that fits on one brand, product, or service.

Guides and eBooks:

Guides are an elaborate content format for sharing information. Guides work well for SEO because Google crawlers pay more attention to long content that mixes and matches other forms of content.

real estate product review:

Like books, product reviews will increase the credibility of your brand, and if you treat service providers and manufacturers professionally that are relevant to your industry, this credibility is ten times higher. Work with influential people who can review your product and increase trust among consumers.

How to publish:

The old concept of 5W and 1H is still applicable today, and the publication of “how” is something that is often explored. If you’re hungry with SEO, the “how to” posts will help develop the game, because formatting gives your site a ranking in long keyword searches.

Menu:

It is difficult for humans to suffer from menus. If you make it relevant to your product or service, your chances of reading are very high. Menus are everywhere and can include anything.

Case study:

Nothing shows better professionalism than previous case studies. Do you need to clarify what your product or service is and how it affects consumers? Conduct a case study with all those complex details. In the end, you will get a healthy dose of credibility, and if you are promoted well, you are a strong consumer.

Podcast:

Radio today has lost its appeal among the general public, but audio files are still greatly appreciated among travelers wishing to provide useful information and playback. If your target audience falls into this category, podcasts can be a useful way to share some knowledge.

Remember that there is no strict and quick rule that you should try every form of content marketing. Instead, focus on implementing and implementing an idea in determining the content type. When this idea turns into good content, your target audience will develop into a one-time, loyal audience.

Lead generation through landing page real estate

Lead is the most important aspect of digital marketing that helps your business grow. If you want to get more targeted customers through digital media, one of the key things you’ll need is a well-optimized, highly targeted landing page. Viewing your landing page as a system will make your visitors your customers. A well-designed landing page in itself can help generate and convert real estate opportunities. Here are some tips for creating an attractive landing page.

Use a captivating headline which increases the curiosity of the visitors

Instead of the typical title, which shouts “MeMe”, use an engaging title that grabs the attention of visitors.

For example, such as your landing page title – Your One Stop for Beautiful Kitchen – will interest visitors much more than headlines that just talk about selling.

Understand your audience

This is easier said than done. How can you understand someone you barely know? However, understanding your potential audience and designing the page in mind is absolutely essential.

In terms of design, it’s best to take a quick A / B test and experiment with thermal maps on your site. Analyze the results and improve the design perspective if necessary.

If you’re creating a landing page to bring visitors to your site to download your content, one way to do this is to find and show people what your domain is looking for. With the target audience in mind, we have created a casagrand landing page for our valued customers. casagrand is one of the leading real estate developers in Chennai with excellent projects completed in and around the city. Since the target audience has mainly improved potential home buyers, we have created a useful e-book called “Chennai Buyer’s Guide” which seeks helpful tips and suggestions to make the home purchase easy and hassle-free. We’ve created a landing page, where visitors have to fill out their data to get a free copy of the eBook. This digital real estate marketing strategy was a win-win for both our customers and customers, as customers moved away with a detailed e-book about buying a home, and Casgrand was looking for a potential home buyer.

Be precise in your Stand

You may have the temptation to put all the information on your landing page. However, you must understand that landing page design has only one purpose – the service – to make users click on the CTA.

When you overload a page with too much information, it can have a negative effect as it can be discouraging for someone who is reading it for the first time. We understand that most users will read your landing page and see the design for the first time. They should be able to get the information they are looking for from the site. Only then will they become potential customers for your company.

In addition, highlight the key benefits of your service or product on your landing page in an important and engaging way. This will attract visitors and convince them to become customers for you.

Here’s an example of a landing page that reaches this point. This landing page goes into six sections of each section that users want to know. In the image above, the Project Information section lists all the important and effective project information in a bulleted form. People will be easy to read and understand.

Choose the right tools

To complete a task efficiently, you must use the right tools. According to a good old saying, “You can use a screwdriver to bomb nails, but it is very hard.” You don’t always have to do it the hard way. Understand that sometimes the right approach is very easy.

There are lots of simple landing pages on each landing page. You should analyze and choose the right tool for you. Some of the tools we recommend are as follows:

  • Instapage

It is a simple and hassle-free landing page tool. It is a drag-and-drop program tool with a lot of professional web design templates.

  • Unbounce

This is another drag-and-drop tool. It is very simple and is recommended for beginners.

  • LeadPages

One of the most well-known landing page tools available on the Internet is LeadPage. Most bloggers and businesses use this tool.

Use relevant and attractive images

“A picture is worth a thousand words” – this good old adage has a good advantage, especially when creating high-conversion landing pages. Imagine reading the blog page listed below with no photos! It’s hard, isn’t it? Even a blog requires images and other forms of visual support, so the landing page must be visually intensive.

It’s always a good idea to use photos, videos, photos, 360-degree videos, charts, maps, etc. Visualizations help users understand your page faster. Moreover, having a photo or video on your landing page leaves a lasting impression on users’ minds more than written content. Check out our blog about the types of content that your target audience will get detailed information on how content marketing can make your brand trend. Another very important visual element is the font you use. Use attractive fonts and do not remove additional fonts.

Optimize the Call to Action / Conversion section

If you think you can just use the compliance form or CTA and get leads, you are completely wrong. The type and design of the information you enter into the CTA model plays an important role in conversion conversions. For example, instead of asking someone to register on your page, you can ask them to sign up for a newspaper or sign up for daily suggestions. Also, captions like “Connect with us …” can work well to increase recording and conversions.

Select the applicable AMP landing page

Creating and arranging an effective landing page on Google is only half the work. With a wide range of content, property developers need to make an extra effort to ensure that their content reaches their target audience and the only factor contributing to this is speed. This is where AMP mobile pages appear.

AMP is a project designed by Google and Twitter to load mobile pages quickly. It is one of 10 SEO components to improve WordPress and is an effective way to attract the attention of potential homeowners who click on the landing page of one of your properties. While appearing on Google, pages that implement the AMP app at the beginning of the link are identified by the light icon, as shown below. Ideally, blog pages and other high-content pages benefit from the AMP app because of low load time. Optimizing your landing page with this speed plugin can lead potential home buyers to convert.

Use customer testimonials

Using real-time customer testimonials is a great way to increase the credibility of your business. Customer reviews will certainly create a positive image of your first-time business, which in turn can help them convert to your customers. It is a proven fact that customer testimonials improve sales. If you are a new company, you can leave this option now.

Follow-up the email

Last but not least, it’s important to follow your horizons or followers. Once you’ve created a landing page after considering all these aspects, you can expect a large number of leads from your landing page. Once this happens, the next step is to change the WhatsApp interface for customers. One way to do this is to call the numbers provided to them and talk to them about their business. WhatsApp is the way to send email to them.

However, when sending an email, you should not be limited to sending promotional emails or regular newspapers. Instead, your friends are advised to send a series of emails to WhatsApp owners. Sometimes, include details about offers and offers, but do not make this practice practical. For more ideas, check out our blog on the different ways of email marketing that may work for you.

Never be afraid to send more emails. However, you should avoid sending e-mail messages that follow the standard template. The more you send personalized or personalized emails, the more likely your customers are to change WhatsApp. Manage and market your business digitally, or in some cases, more time, money and energy than your traditional counterpart. By creating an impressive and attractive landing page, you are investing in momentum to turn your visitors into potential customers.

Make it personal

Adaptation increases response rates dramatically. Use names in emails to attract attention. Make sure the names are spelled correctly. You don’t want to send the wrong email.

Use interesting whatsapp lines

People receive a lot of emails every day, most of them unread. To get people’s attention, you need to write attractive lines. Make sure the production line is not long.

Send a welcome email

If you have a lead or a new customer, it’s a good idea to send them a welcome message. Introduce them to your brand and tell your story in the first email you send them. If you start sending promotional emails to new customers, you won’t develop a permanent relationship with them. This is the first email they receive after signing in, so it’s important to have a big impact. According to recent data, on average 33% of long-term partnerships with this brand receive an offer via competitors via email.

Write interesting content

People don’t want to read long boring versions of their emails. So open your email with text confirmation or some great offers. It’s a good idea to send them useful content from your blog that they care about. Make sure your copy is easy to scan using short sentences, simple language, and bulleted lists.

Create a comprehensive database

For email marketing to succeed, you must have a strong database. Build your consumer database by getting consumer permission through your website. To create this, you can use tools like Sumo’s List Builder, which helps turn one-time visitors into lifelong readers and email correspondence.

Search the spam rules

The biggest problem with email marketing is that every time it takes to create mail, it ends up in your spam folder. Therefore, before sending e-mail, read the spam rules. In India, there is no such law, but the closest regulatory body found is some IT law. Under section 79 of the IT Act, Internet intermediaries must take care of the services they provide, which relate to section 43A of the Act (compensation for failure to protect personal data from theft).

You have a strong call to action (CTA)

When it comes to email marketing, no email is complete without a call. Always include a CTA button in your mail. Improve your clickthrough rate (CTA) for your audience and provide multiple email links to make it easier for users to take action. The CTA button for the reader will increase clickthrough rates for the next step they should take. So, when designing, highlight the CTA button and use attractive words on it to encourage readers to click.

Social link

If you have a lead or a new customer, it’s a good idea to send them a welcome message. Introduce them to your brand and tell your story in the first email you send them. If you start sending promotional emails to new customers, you won’t develop a permanent relationship with them. This is the first email they receive after signing in, so it’s important to have a big impact. According to recent data, on average 33% of long-term partnerships with this brand receive an offer via competitors via email.

Send a welcome email

Adding your social media accounts to your email is a great way to promote your social media platform. This will give you an opportunity to expand your community and communicate better with your followers. Don’t just stop communicating with them, make sure you actively interact with them on social media.

Make email respond to all devices

Since many users will open email on their mobile devices, you need to make sure that email responds to all devices on your website. This is a common mistake we see in email campaigns where a promotional image is sent – but these images don’t respond so the text becomes unread.

Test

Different devices display different e-mail messages. Send a test email to your friends and colleagues using different tools and test them before sending them. The test design detects errors and can predict whether a campaign will fall into the spam filter. You can also set up accounts with some different email services for easy testing.

Use e-mail service providers

Email providers are ideal for sending mass emails. Create email templates, customize emails, and send and track your campaigns more widely. Here are the most popular providers in the market that you can use:

Chimpanzee mail

MailChimp is the best tool for email marketing campaigns. They have a strong anti-spam policy, provide a powerful analytics package, a fully automatic reply function, and make it easy to create, track and split any campaign type. MailChimp accounts start at a free price for WhatsAppers 2000.

Sendgrid

SendGrid provides tools that make it easier for developers and marketers to successfully create, split, test, and deliver emails. It is a cloud-based email infrastructure that eliminates the need to create and maintain internal systems.

Whatsapp to work

Since its first launch, WhatsApp has acquired SMS as a favorite message for Indians. WhatsApp currently has over 225 million users in India, nearly half of the country’s total Internet users. It’s a mobile app to live in India. The growing number of Indians using WhatsApp can be attributed to the sudden drop in data costs and the introduction of low-cost smartphones. For this reason, this app quickly became popular among Indians of all ages and economic backgrounds because it provides a free and simple way to communicate with each other. But WhatsApp is not only used for personal interaction between friends and families. For a long time, owners of small businesses such as groceries and tailors have used the app informally to connect with their customers. Seeing this huge potential, WhatsApp launched WhatsApp for Business, a feature that can help India connect with a billion Internet users. The purpose of this new facility is to make the process of SMEs easier to communicate with their customers.

How does WhatsApp work?

WhatsApp for Business is currently only available as an Android app that can be downloaded for free from the Play Store. iPhone users will have to wait longer for WhatsApp for Business as well as the iTunes app. WhatsApp for Business is designed for business owners specifically to connect with their customers. In other words, companies will use WhatsApp for Business to talk to their customers, who will receive these messages on a regular WhatsApp account. To register, businesses will need a number not associated with your personal WhatsApp account. If you do not have a separate business number, you must either get a number or transfer your personal number to your WhatsApp for Business account. Once the app confirms your number, you can start setting up your business profile and start connecting with customers.

Work facilities available

WhatsApp for Business is like a normal WhatsApp. However, there are some major differences. Many tools have been added to business applications, making it easier for business users to communicate. Some of them are discussed below:

Business Profile

Once you start the app, WhatsApp lets you create a business profile on your account, which should contain important information like your business email ID, contact number, and address. There’s also a location feature that allows businesses to locate their stores on the map. Filling out this information will help users understand your business better. Over time, WhatsApp aims to verify each business and add its own FB profile, so that its customers can access only trusted stores.

Messaging tools

WhatsApp also makes it very easy for companies to deal with their customers, even if you have a large customer base. With Messenger, you can automatically create message templates that can be sent to your customers. Quick responses provide you with sample message questions for frequently asked questions, so you can easily answer them. This includes a “Thank you” message every time a customer asks you something or details about your products and prices. You can also set a “Welcome” message when you interact with the customer for the first time and you can’t send “remotely” messages sent to you at that time.

When WhatsApp for Business was first introduced to our team at the FB SME Council in India, it was clarified that it would not work as a group messaging / advertising service. The brand aims to provide convenience to customers. Therefore, you should stay in touch with existing or potential customers.

Message Statistics tool

WhatsApp for Business provides an essential feature that is an easy way for business owners to understand the performance of their messages. The current version of WhatsApp Web provides basic statistics such as the number of data currently delivered and the number of open messages. The data collected from this data can provide business owners with invaluable information on the effectiveness of their messaging strategies. This information allows them to determine what kind of content their target audience will find attractive. This can help them come up with more targeted messaging strategies that will resonate better with their audience. Although the statistics currently available are very clear, future updates to WhatsApp for Business may include more detailed statistical tools.

How will this affect existing users?

The biggest hurdle for WhatsApp at work is that non-commercial users don’t want to receive commercial messages in WhatsApp’s Inbox. Most of our inboxes are filled with SMS text messages with corporate promotional messages and hardly any messages from real contacts. By offering WhatsApp for Business in India, especially since it’s free, these companies can start using WhatsApp instead of other traditional methods to send messages to people. Since WhatsApp is a personal form of communication, the fear of spam is always present, as users also express concern about whatsapp inbox due to promotional messages.

However, WhatsApp has ensured that it puts users first with the introduction of WhatsApp on the web. If users receive a lot of messages from a business or aren’t interested in business, they can block or report the business as spam. Strict verification ensures that the work in the application project while reducing the possibility of spam. WhatsApp also provides an institutional verification badge if your WhatsApp business number matches the number registered against its business. This feature will help users understand the original companies.

How will WhatsApp payment affect WhatsApp business?

After a successful initial service experience, WhatsApp launched WhatsApp Payments for Android in India in early February 2018. This facility is similar to other digital payment services like Paytm where it operates through the UPI interface and supports most major banks. in India. Once you verify your bank account details, you can transfer funds directly from your account to other users via WhatsApp.

WhatsApp and WhatsApp are new features for commercial payments in India that can work together in synergy. It can enable small businesses to reach their customers who can pay directly for their products or services through WhatsApp. Because money can be transferred through WhatsApp payment. 5000, this facility is best suited for SMEs. For example, with WhatsApp for Business and WhatsApp Payments, users can order and pay for groceries weekly from local stores. This can help small businesses improve their sales.

Although WhatsApp for Business is still in its modern phase, it certainly has the potential to explode in India. Advanced digital marketing technologies in Level 2 and Level 3 cities should start using WhatsApp for Business in their strategies. For small businesses, it can be an important tool to help them increase their profits in the face of increased competition from large companies. We also understand that APIs are on the cards to allow more interaction, so whatsapp’s business future is really exciting.

Topic 5: Don’t ignore the power of social media

Social media channels are game changers in real estate, and use a variety of ways to display their wealth on social media, using slang content and advertising to reach the right audience.

360 ° videos and photos

What if you could give potential home buyers the luxury of moving to your new apartment without leaving their homes? Sounds too good to be true? The latest trend for 360 videos will let you do this. A great way to connect with your target audience and show home buyers what their store if they are buying your apartment or villa.

While VR comes into the marketing arena, it is no longer prevalent because of the cost of VR equipment. However, if you’re looking for engaging videos, 360-degree video is a good starting point. These videos can also be created using low-cost tools.

This trend is extremely useful for property developers to see their upcoming projects. In addition to 360 videos, developers can also use 360-degree images to deliver a 360-degree experience. Video and image produce more correlation and message retention than regular video or images.

One of India’s leading developers, Casa Grande used this digital real estate marketing strategy to connect with their potential customers. To start one of his projects in ECR, Chennai, he used 360 videos to show potential customers what the project was.

The importance of interactive advertising.

With Facebook membership almost reaching, brands are used to work with your websites. There is a good way to do this through interactive advertising. Interactive advertising is the next generation of advertising, increasing the power of social media marketing. To increase these ads from interacting with potential customers. Who is specific about interactive ads on Facebook hosted by companies to produce data about them? For example, real estate developers can. This will save, what about you?

If you’re looking for the next level of interactive advertising, try M-Canvas Advertising, a mobile-only ad service that is very attractive for interactive ad formats. It is different from anything, it is very interactive, photos, videos and carousel are free from an unforgettable and amazing visual experience on mobile. In addition, these ads allow you to interact with the publisher. When you click, the ads expand, giving you more information

This is one of the best ways to display real estate products. For example, if your ultimate goal is to inquire about the project from your client, you can show yourself a quick preview of the project’s interior using a call, and ask the audience to take the next step. The audience doesn’t click inside. This is a new concept to capture canvas ads.

A small target

Small Targeting is a digital real estate marketing strategy that uses consumer and demographic data to identify the interests of specific individuals and then influence their business in the procurement process. If the property is for sale in OMR in Chennai, Whitefield in Bangalore or BKC in Mumbai with three bedrooms and three bathrooms and near an IT corridor, it will be purchased by a professional in his thirties with a family of two. There is a possibility. children. With smaller targeting, property developers can reach their target audience by identifying the demographic and demographic characteristics that Facebook provides. You can also target users around the world whose cities match the city in which the project is located. Consequently, their ads are shown to a more dedicated and dedicated crowd, leading to increased property sales.

Regional content growth and regional advertising

Indian content is growing faster than English content and is likely to increase in 2018. This is not only for content, but also for advertising. If you want to reach a wider audience, especially in second and third tier cities, it is necessary to use regional content. Advertising is starting to appear in regional languages, and marketers are integrating this concept into their marketing strategies to reach their targeted strategies. When a potential buyer reads an ad in their regional language, they develop a link of trust and comfort with the seller and are more likely to make a purchase, or at least recommend this product to a friend.

For example, Aryan Housing, a leading real estate developer in Mumbai, organized an advertising campaign in Marathi to reach its local audience and get a tremendous response.

To achieve this trend, Google recently started targeting ads and ads in Hindi to expand its reach.

Integrate offline and online marketing

Although most homebuyers first appear online, they make the final decision to buy an offline property. Therefore, for a real estate company, integrated and offline marketing efforts are absolutely essential. While it’s important to show ads and get leads, it’s also important to understand that consumers aren’t making purchase decisions based on just one ad or message. Potential buyers collect all their information from different channels, and the data collected during multiple stages of the purchase process are the building blocks of sales.

If you have an online ad and your sales team works with them, it’s also important to reach this potential online leadership. You can use automated email or drip email to reach them unless they have already been purchased. Property developers can target and contact a group of people based on certain criteria. Let’s say a customer visited a property and showed interest in visiting the property. Digital marketers can use the information provided by customers to send emails about property development and termination, and many other sites related to real estate news. Drip emails are a powerful caring tool, with a 119% increase in clickthrough rate (CTR) in trusted emails.

“Cross Funnel” Marketing

Maintain social media ads by building your brand and making it a name that is familiar to people to call and trust. In “multi-track” marketing, they build at the beginning of the process. Finally, continue after your visits to your websites, and designed your audience by eliminating the customer. With their frequency on brand access campaigns and Facebook, brands can

All of these social media marketing strategies are the hottest strategy for 2017 and are here to stay! Which of these technologies will you adopt in your social media marketing strategy?

Topic 6: Digital Marketing of Real Estate: A Case Study

From problems and challenges to solutions and results, our case studies give you a better understanding of how to eliminate digital marketing of an asset.

For every real estate developer, property sales are the only focus. Without an Internet connection to advertise online, brands are ready to do anything to build leaders and reach potential buyers.

The challenge

Until recently, most developers used an offline broker for marketing. Develop an amazing offline connection to create leads for him. Most real estate developers do not know where to start the digital journey. The transition from traditional cold communication methods to generating sales through integrated and intensive marketing campaigns is a major challenge for property developers in Mumbai that defines a digital business strategy that ensures a return on investment.

The second major challenge for many property developers is the fact that with the rapid digital transformation, how does one choose the right digital channel or online advertising strategy to provide the best quality that contributes to their sales?

The solution

Digital marketing of real estate generates the latest digital marketing trends to bring this valuable leadership to your business.

Effectively understand your ad campaigns and different targeting options to attract the right audience through a filtered lens, and determine how this diversity affects your business while increasing your return on investment. Let’s take a look at some ways to achieve this.

Landing page optimized

Yes, I read that it is true! In real estate, as mentioned earlier, an effective landing page is the key that opens the door to many potential customers.

A static landing page that captures basic information such as name, number, and email is not enough. Leadership is a call to action that ensures its interest, and the purpose of running all of your ad campaigns is enhanced by placing them on your landing page.

To ensure your landing page is optimized:

  • Visitors are mesmerized only by key product information
  • Project details are defined as treason to learn more
  • No one can escape except to fill out the form, so it is unlikely to bounce your page.

Finally, optimizing your landing page to identify these high-quality leads is the best!

Landing pages are light

Less really is more! Providing basic information with a minimalist approach always works best. This version of landing pages downloads faster, and does not have as many deflections as it currently has. In short, if you want to weave a story about your real estate project, this version of the landing page is a moral story, and that’s it!

Increased Advertising Campaign

With the increasing development of hundreds of different advertising platforms, the digital marketing mix becomes more complex with the importance of real metrics and the importance of tracking your advertising campaign can disrupt or break a deal!

Tracking everything is a process that not only requires metric goals, but a game changes when aligning these metrics with your brand strategy goals during the campaign.

Mixed language

If everyone is more likely to click on ads, then why doesn’t content in all languages ​​attract original attention when it reaches a large market? According to research, regional content is better online than English.

Using public content in a digital real estate marketing strategy is ideal for targeting general Indian audiences, particularly in Tier 2 and Tier 3 cities. to pay attention!

Real estate is the most reliable and secure long-term investment you can make, and the ability to buy a home will become easier with the availability of modern technologies in the digital arena, giving you real-time experience for any property through the screen. Can. It is time to take advantage of the power of digital marketing in real estate and take your business to higher heights!

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