- Implement responsive email design (RED): Creating a responsive email design means that the user experience is optimized regardless of the device or screen they use. Most email service providers (ESP) offer this solution within their email functionality.
- Plain text vs HTML campaigns: Like most marketers’, we are sure you are already sending a plain text version of your email. However, have you thought of testing an email campaign that is plain text only? And when you add an element of personalization, plain text emails appear to be written just for the reader.
Nothing is more maddening than having to wait for results. Thanks to our real-time tracking and reporting tools, you'll see open rates, check out your online survey answers, and even view who forwarded emails to friends with our sophisticated, robust email tracking and reporting tools.Read more
Good campaigns follow a theme and include a series of touches with the market. It’s noisy in the marketplace, and a message delivered once through a single medium rarely makes a difference. opinions range from three to twenty times, with seven being an old marketing adage.Read more