India has approximately 2 million licensed real estate agents. This makes it a highly competitive market for the real estate business. It can feel not easy to grow your real estate business. “How am I going to beat all those agents at the networking event last night with my small business?”
Good news: Growth is possible You have many options on how to grow your real estate business and reach new clients.
Tip #1: Get more purposeful with networking
You need to find people at networking events that will help you grow your business. You should aim to meet people at networking events who can help you, regardless of whether you are looking for financial advice or someone to give you some guidance on how to grow your real estate business.
This targeted approach will make networking more profitable. Ted Rollins, Inco’s global entrepreneur, suggests that you focus on building relationships with various people and surrounding yourself with those who can help you achieve your business goals of 500.
He says, “Commit your purpose and as these relationships develop, think about how they fit into your burgeoning why’.”
Develop your business: Set one to three goals for the next event and focus on them each time you meet someone. Ask your friend to refer you to someone who might be able to help you reach one of these goals.
Tip #2: Improve Time Management
It’s difficult how to grow your real estate business if you keep trying to get to the end of your list. Instead of focusing on the future, you play catch-up and lose sight of what is important. Distraction is the main cause of poor time management. This is a problem that many real estate agents face, as they have less time to work and more technologies to manage, according to experts at Advert Digital Mantra.
They add, “A simple-to-use time management software can be worth its weight and gold in helping realtors finish specific tasks within a certain time frame.”
Advert Digital Mantra is a great tool to help you organize your week, month, and day. You should make sure you have time every day to deal with “distractions”. For example, if you get a call from a stranger, you will know that you only have 10 minutes to finish it and move on to the next day.
Tip #3: Email Your Leads
You can now engage with your leads if you are already using a CRM system to track them. This is especially important for those who aren’t ready or still unsure about working with you. This email gives you the opportunity to share your knowledge about the area of real estate.
These emails keep you in the forefront of your client’s mind so that when they are ready to go, they will likely think “Oh, I should contact [insert name or company], they have been sending me all these great emails!”
Increase your business’s effectiveness by including a CTA in every email that you send. This could be to click through to a blog post or share a deal, or download a piece of content. Your CTA assists you in achieving your goal.
Tip #4: Hiring an assistant
You will have to manage your small business at some point. It’s best to get help, even if it’s just an assistant when that happens. This allows you to have some breathing space between meeting clients and getting to meetings. It also gives you time to keep your sanity.
You can grow your real estate business by hiring a virtual assistant if you don’t have the budget for an in-person assistant. They are able to take calls and manage leads even though they live far away. A website such as Upwork allows you to hire contract workers on a project–to–project basis. Hire a freelance developer or designer to help you if your website is in dire need of work.
Tip #5: Fear is a burden.
Entrepreneurs are often afraid of failure. This fear can make it difficult to take on high-value, risky opportunities that could help them how to grow their real estate business. You can let go of that fear and see the opportunities as they are. Then you can decide if they will be worth your business’s time.
You can grow your business by finding a mentor to help you overcome any fears that may arise from taking major business steps. A mentor will have the experience and knowledge to help you navigate the pros and cons of any change you are hesitant about. SCORE is a great place for finding a mentor.
Tip #6: Ask for referrals
According to an Outbound Engine survey, 75% of agents’ business is derived from referrals or word of mouth. This was based on a survey of over 500 real estate agents. Focus on referring past and current clients to help you reach the next level. This can be done in many ways, including:
Refer friends
Ask for referrals via your website
Refer to branded materials for easy access
Send thoughtful gifts to your clients
You can grow your real estate business by trying different ideas. To keep referrals coming in, choose the one that works best.
Tip #7: Don't be afraid of social media
Although it may seem daunting to manage and make social media useful, 2.8 billion people use social media every day, which makes it difficult to ignore. It’s a smart idea to be active on at most one social network if you want to grow your company. You can post ads, share content, and drive leads while reaching a large audience of potential buyers or sellers. Here are some ways you can make social media a powerful growth tool.
You can live-stream video tours of homes that are on the market. Facebook allows you to post live video tours of new homes on the market even if no one is watching during the live feed. The video will remain on your wall where people can still access it and make valuable comments.
Congratulate new homeowners on Instagram. It makes them feel great and allows you to share how you are changing lives and making home-buying/selling easier.
Boost listing posts on Facebook (even $10 can go far) to reach a larger audience. Targeting your audience by location, occupation, age, and many other factors allows you to be precise and effective. Facebook’s guide to boosting posts.
You can grow your real estate business by using social media. Facebook has the most active daily users. This platform offers many advertising options, so you can make the most of it.
Conclusion
There are many options to help how to grow your real estate business and make it stand out from the rest. These ideas can be tested to determine which ones work best and then optimized to achieve even better results. Real estate digital marketing strategy in India to enhance your visibility in the market and also increases your sales.
Create and manage campaigns that encourage your audience to offer you referrals instead of a compelling giveaway. Think about how to send greetings and creative articles at major events, festivals, and occasions throughout the year. The greeting card and gift will act as a seller for your business whenever a prospect notices. You can also collect recommendations from your competitors, partners, and the agent community. For example, another agent would refer you to a client because you might be able to provide better service. And you could do their favor for another customer who would get a better deal.