How we generated 141 quality real estate leads at just ₹102 per lead for Solapur’s prime open plot project — using a targeted Meta Ads campaign.
Avani Developers & Construction is a trusted real estate firm based in Market Yard, Solapur — operational since 2018. Their focus is on delivering prime-location open plots with clear titles, ready possession, and easy payment options.
With Solapur growing as a smart city and an upcoming airport boosting connectivity, demand for investment plots in prime localities has been rising steadily. Avani Developers approached us to generate high-quality leads for their latest open plot project.
The client needed a cost-effective digital strategy to reach genuine buyers and investors in Solapur and nearby districts. The key challenges were:
Reaching the right audience — serious buyers, not casual browsers
Keeping the cost per lead low while maintaining lead quality
Standing out in a competitive local real estate market
Generating leads directly, without relying on a website or landing page
We built a custom audience targeting users aged 25–55 in Solapur, Osmanabad, Latur, and Bijapur — districts with buyers who actively seek investment plots. Interest-based targeting included real estate investment, property buying, home ownership, and construction. We also layered Lookalike Audiences based on the client’s existing enquiry database.
Ad creatives featured actual site photos of the plots, highlighting the prime location, road connectivity, and proximity to key landmarks. The copy was written in a Marathi-Hindi mix to build local trust and relatability. Strong, direct CTAs (Enquire Today) drove immediate action.
Instead of redirecting users to an external website, we used Meta’s native Instant Lead Generation Forms. This eliminated the extra step of visiting a landing page and dramatically reduced drop-off. Users could submit their name, number, and location preference in under 30 seconds — directly within Instagram and Facebook.
The campaign delivered exceptional results within budget:
145 verified leads generated from genuine, interested prospects
₹101 average cost per lead — far below the ₹300–500 industry benchmark for real estate
₹14,647 total spend — a lean, ROI-focused budget with no wastage
High lead quality — Instant Forms filtered out casual traffic
Real estate leads in Tier-2 cities like Solapur typically cost ₹300–500 per lead. Achieving ₹101 CPL reflects highly optimized targeting and creative.
Using Meta Instant Forms reduced drop-off and attracted users with genuine intent, not random clicks from third-party sites.
Geo-targeting Solapur and nearby districts eliminated wasted impressions and brought in relevant, actionable leads.
A single plot sale generates lakh-level revenue. Even 2–3 conversions from 145 leads make this campaign exceptionally profitable.
To maximize conversions from the leads generated, we recommend:
WhatsApp follow-up automation — immediate response increases conversion rate by 3–5x
Retargeting campaign — re-engage the warm leads who opened the form but didn’t submit
Video creative test — a short site-visit walkthrough video can boost CTR significantly
CRM integration — track each lead’s journey from enquiry to site visit to booking
Campaign Creatives & Brand Assets
Instagram Campaign Creative
Discover how we can help you transform your brand into a powerful force that resonates with your audience.
At Advert Digital Mantra, we create unique and eye-catching visuals that reflect your brand’s personality. Our goal is to help your business connect with the right audience and leave a lasting impression.
© Copyright 2025 Advert Digital Mantra - All Rights Reserved.
Fill in your details below, and we’ll reach out to you shortly.
