From Scrolls to Site Visits — How We Helped Saurabh Developers Generate 500+ Quality Leads with a 22 INR CPL and Boost Buyer Engagement through Targeted Facebook Ads
Saurabh Developers is a leading real estate and construction company based in Pune, known for delivering modern residential projects that reflect today’s lifestyle needs. Their commitment to excellence and client satisfaction made them an ideal partner for digital transformation.
To increase visibility online, drive project awareness, and generate high-intent leads for their 2 & 3 BHK flats in Pune through precision-focused Facebook Ads.
“We were extremely satisfied with the results. The leads kept coming in, and the quality was genuinely impressive. The campaign helped us connect with serious buyers, and we’re thrilled with the outcome.” – Saurabh Developers Team
Drive high-quality leads for residential flats
Build a credible digital presence
Optimize ROI through Facebook ads
Before going digital, the client experienced:
• Limited lead volume despite high offline investment
• Lack of measurable ROI from traditional marketing
• Missed opportunities to tap into digital-savvy buyers
• Weak online presence despite strong project portfolio
Saurabh Developers decided to embrace a digital-first marketing approach. That’s when they partnered with Digital Mantra to launch an aggressive yet strategic lead generation campaign on Facebook.
• Created high-impact visuals and messaging tailored for 2 & 3 BHK buyers in Pune
• Highlighted USPs like modern amenities, prime location, and value-for-money pricing
• Defined buyer persona based on geo-location, income, and behavior
• Launched ads with strong CTAs for “Book a Site Visit” and “Get Floor Plan”
• Achieved a low 22 INR Cost-Per-Lead (CPL) with over 500 leads generated
• Shared performance insights with the sales team for timely follow-up
• Guided the team with WhatsApp scripts and CRM integration
• Leads were verified and nurtured, turning interest into bookings
• Delivered weekly performance dashboards
• Explained CPL, engagement, and funnel metrics clearly
• Helped compare digital vs. offline lead performance for smarter budgeting
• ✅ 500+ Verified Leads Generated
• 💸 22 INR CPL – beating local benchmarks
• 🏠 Improved Site Visits and Booking Conversions
• 📞 Better Coordination Between Marketing and Sales
• 🌐 Stronger Digital Presence for Long-Term Growth
Our strategic use of Facebook Ads didn’t just generate leads—it built momentum. By blending creative storytelling with smart targeting, we helped Saurabh Developers shift from offline dependency to digital growth. This campaign is a perfect example of how real estate brands can scale faster when marketing aligns with business goals.
We didn’t just run ads — we sparked conversations, drove action, and helped buyers find their next home.
Discover how we can help you transform your brand into a powerful force that resonates with your audience.
At Advert Digital Mantra, we create unique and eye-catching visuals that reflect your brand’s personality. Our goal is to help your business connect with the right audience and leave a lasting impression.
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