Sankul Developers needed to generate high-quality leads for their open plots projects across multiple locations in Solapur’s competitive real estate market. The key challenges included:
We implemented a comprehensive Facebook Paid Ads campaign with location-specific targeting for each project:
Lead Form Optimization: Streamlined lead generation forms for maximum conversion and quick follow-up
Below is the actual Facebook Ads Manager dashboard showing our campaign results across 19 different campaigns for Sankul Developers:
Campaign | Results |
Kumbhari Campaign | 126 Leads @ ₹27.03 |
Soregav Road Campaign | 216 Leads @ ₹51.53 |
Dussehra Special Campaign | 60 Leads @ ₹32.65 |
Total Active Campaigns | 19 Campaigns |
Total Leads | Avg CPL | Campaigns | Closings |
577+ | ₹44 | 19 | Multiple |
Generated 577+ high-quality leads at an average of ₹44 per lead – significantly below industry benchmarks of ₹150-200 per lead.
Multiple campaigns running simultaneously with CPL ranging from ₹27 to ₹95, ensuring steady lead flow across all project locations.
Best performing campaign: Kumbhari with 126 leads at just ₹27.03 per lead, followed by Soregav Road with 216 leads at ₹51.53.
Continuous inquiry flow, multiple site visits, and confirmed plot bookings leading to project success.
Sankul Developers experienced exceptional results from this campaign:
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