Advert Digital Mantra.

Sankul Developers Real Estate Lead Generation Success Story – Solapur

Challenges We Faced

Sankul Developers needed to generate high-quality leads for their open plots projects across multiple locations in Solapur’s competitive real estate market. The key challenges included:

  • Reaching the right target audience interested in land investment
  • Generating qualified leads at a cost-effective rate
  • Converting online inquiries into actual site visits and closings
  • Establishing brand presence across multiple project locations
  • Managing campaigns efficiently across different project phases

Our Strategy

We implemented a comprehensive Facebook Paid Ads campaign with location-specific targeting for each project:

  • Multi-Location Targeting: Separate campaigns for Kumbhari, Hotgi Road, and Soregav Road to reach location-specific audiences
  • Audience Segmentation: Interest-based audience targeting focused on land investors and property buyers
  • Creative Excellence: High-quality ad creatives showcasing project locations, amenities, and investment benefits

Lead Form Optimization: Streamlined lead generation forms for maximum conversion and quick follow-up

Live Campaign Performance

Below is the actual Facebook Ads Manager dashboard showing our campaign results across 19 different campaigns for Sankul Developers:

Campaign Highlights from Dashboard

Campaign

Results

Kumbhari Campaign

126 Leads @ ₹27.03

Soregav Road Campaign

216 Leads @ ₹51.53

Dussehra Special Campaign

60 Leads @ ₹32.65

Total Active Campaigns

19 Campaigns

Overall Campaign Results

Total Leads

Avg CPL

Campaigns

Closings

577+

₹44

19

Multiple

Key Outcomes

Exceptional Lead Quality

Generated 577+ high-quality leads at an average of ₹44 per lead – significantly below industry benchmarks of ₹150-200 per lead.

Consistent Performance

Multiple campaigns running simultaneously with CPL ranging from ₹27 to ₹95, ensuring steady lead flow across all project locations.

Location-Specific Success

Best performing campaign: Kumbhari with 126 leads at just ₹27.03 per lead, followed by Soregav Road with 216 leads at ₹51.53.

Business Growth

Continuous inquiry flow, multiple site visits, and confirmed plot bookings leading to project success.

Success Factors

  • Strategic Campaign Structure: Separate campaigns for each location allowing precise targeting and budget optimization
  • Festival-Based Campaigns: Special campaigns like Dussehra capitalized on festive buying sentiment
  • Cost-Effective Lead Generation: Achieved exceptional CPL of ₹27.03 for Kumbhari campaign
  • Scalable Approach: Successfully managed 19 campaigns simultaneously while maintaining quality
  • Local Market Understanding: Deep insights into Solapur’s real estate market and buyer psychology
  • Continuous Optimization: Regular monitoring and adjustments across all campaigns to maximize ROI

Client Satisfaction

Sankul Developers experienced exceptional results from this campaign:

  • Consistent Lead Flow: Steady stream of qualified inquiries across all project locations
  • Quality Prospects: Sales team received serious buyers ready for site visits
  • Increased Brand Visibility: Strong presence in Solapur’s real estate market
  • Multiple Closings: Successful plot bookings and revenue generation
  • 100% Satisfaction: Client extremely happy with campaign performance and ROI

"From 577+ Leads to Multiple Closings - Proof That Right Strategy + Right Execution = Real Results."

Project Information

Clients:

Sankul Developers

Services:

Lead Generation

Category:

SMM
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