Advert Digital Mantra.

CASE STUDY Stellar Energy – Powering Sustainable Growth Through High-Performance Digital Campaigns

From Clicks to Customers – How We Helped Stellar Energy Generate

200+ Leads in 2 Months via Paid Lead Generation Campaigns

About Our Project

Stellar Energy is a fast-growing solar solutions provider offering efficient and cost-effective solar installations for residential and commercial customers. With a strong focus on clean energy adoption, the company provides end-to-end solutions including:

  • System design
  • Professional installation
  • Comprehensive maintenance services

OBJECTIVE

To build a consistent digital lead generation pipeline and increase inquiries for solar installations through performance-driven paid advertising campaigns.

“Success is not just about having great ideas;
it’s about turning those ideas into reality with passion and persistence.”

THE GOAL

Key Objectives:

  • Generate high-quality leads for residential and commercial solar installations
  • Increase brand visibility in competitive solar markets
  • Achieve cost-effective lead acquisition through targeted paid campaigns

CHALLENGES FACED

Before starting digital campaigns, Stellar Energy encountered several obstacles:

  • Heavy dependence on referrals and offline inquiries
  • Limited online visibility in digital channels
  • Inconsistent lead flow making revenue planning difficult
  • Difficulty reaching decision-makers through digital platforms

THE TURNING POINT

Recognizing the growing demand for solar energy and the shift in consumer behavior toward online research, Stellar Energy partnered with Digital Mantra to leverage paid digital advertising and build a scalable lead generation system.

WHAT WE DID:

1. Paid Lead Generation Campaign Setup

  • Designed conversion-focused paid ad campaigns across multiple platforms
  • Built separate AD funnels for residential and commercial audiences
  • Highlighted tangible benefits: savings on electricity bills and government subsidy advantages
  • Created compelling ad copy that addressed customer pain points.

2. Smart Audience Targeting

  • Primary Targets: Homeowners, business owners, and industrial decision-makers
  • Geographic Focus: High electricity consumption zones with better solar viability
  • Localized Approach: Used region-specific creatives and messaging for better engagement
  • Behavioral Targeting: Focused on users researching energy costs and sustainability

3. Conversion Optimization Strategy

  • Integrated instant lead forms for quick and seamless inquiries
  • Optimized creative assets addressing specific user pain points:
  • High monthly power bills
  • Frequent power cuts and supply issues
  • Environmental concerns
  • Long-term cost savings
  • Simplified inquiry process to minimize drop-offs and boost lead submissions
  • A/B tested landing pages and form fields for maximum conversions

4. Performance Monitoring & Optimization

  • Continuous Testing: Regular A/B testing of ad creatives, copy, and audiences
  • Performance Tracking: Real-time monitoring of key metrics (CPL, conversion rate, ROI)
  • Dynamic Budget Allocation: Shifted budgets to high-performing audience segments
  • Regular Reporting: Weekly performance reports and strategic campaign refinement
  • Quality Scoring: Implemented lead quality scoring to improve sales conversion

RESULTS DELIVERED

Key Performance Indicators:

Metric

Result

Total Leads Generated

200+ Leads (in 2 months)

Average Cost Per Lead (CPL)

₹60

Lead Flow

Consistent daily inquiries

Brand Impact

Increased awareness and trust among local customers

Sales Pipeline

Qualified leads ready for sales team follow-up

PAID ADS INSIGHTS

What Worked Best:

  • Audience Segment Performance: Strong engagement from residential housing clusters and gated communities
  • Creative Strategy: Educational and savings-focused creatives outperformed feature-heavy ads
  • Messaging: Pain point-driven messaging (high bills, power cuts) generated highest click-through rates
  • Timing: Ads performed best during peak electricity consumption seasons
  • Optimization Impact: Lead quality improved significantly after audience and creative optimization

Key Learnings:

  • Residential customers responded better to savings calculations and ROI timelines
  • Commercial leads preferred case studies and government incentive information
  • Video testimonials increased trust and inquiry rates
  • Mobile-optimized forms generated 60% of total leads

CONCLUSION

Stellar Energy had the service expertise and product quality but needed digital acceleration to reach their target customers effectively. By deploying data-driven paid lead generation campaigns, Digital Mantra helped transform digital interest into real customer inquiries at an optimized cost.

From sunshine to sales pipeline—we powered the journey!

The success demonstrates that with the right digital strategy, even traditionally offline businesses can build predictable, scalable lead generation systems that drive sustainable growth.

Project Information

Clients:

Stellar Team

Services:

lead generation & SMM

Category:

SMM
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