Advert Digital Mantra.

Kirloskar Solar – Illuminating India’s Energy Future Through Smart Digital Outreach

About Our Project

From Legacy to Leads – How We Helped Kirloskar Solar Generate 500+ Leads and Boost Commercial Conversions via Facebook Ads

Kirloskar Solar is backed by the prestigious 133-year-old Kirloskar Group—a trusted name in multi-engineering excellence. With a powerful portfolio of solar PV modules, inverters, and turnkey energy solutions, Kirloskar Solar serves diverse segments including Residential, Commercial, Healthcare, Automotive, Education, Agriculture, and Manufacturing.

Objective

To establish a digital lead pipeline, increase commercial project inquiries, and amplify Kirloskar Solar’s footprint in India’s growing solar energy market through high-performance Facebook campaigns.

The Goal:

  • Generate high-quality leads for Commercial & Residential Solar Solutions
  • Position Kirloskar Solar as a tech-driven, trusted solar brand
  • Expand reach among industry-specific segments (SMEs, Hospitals, Factories, etc.)

“Still relying only on traditional sales for your industrial or residential products?
Let’s electrify your business online—just like we did for Kirloskar Solar.”

Challenges Faced:

Before digital intervention, the brand had these hurdles:

  • No structured digital marketing or online brand presence
  • Limited budget allocation and delayed decision-making
  • Weak follow-up system for leads

No defined funnel to convert digital interest into business inquiries

The Turning Point:

The team recognized the urgent need to connect with industries and residential buyers who were shifting to sustainable energy. That’s when Kirloskar Solar partnered with Digital Mantra to tap the digital power grid and drive high-impact results.

What We Did?

1. Facebook Lead Generation Campaigns

  • Launched smart, localized, and sector-focused ad campaigns
  • Created separate ad sets for Residential and Commercial buyers
  • Highlighted USPs like cutting-edge solar tech, 133-year-old legacy, and energy savings

2. Hyper-Targeted Customer Segmentation

  • Segmented ads by industry: Hospitality, Manufacturing, Education, Healthcare, etc.
  • Focused on power cut zones, high energy consumption areas, and decision-makers
  • Used regional language where needed to boost relatability

3. Conversion-Focused Strategy

  • Integrated instant lead forms with CRM systems
  • Suggested best practices for lead follow-up to sales team
  • Helped optimize creatives to match user intent and pain points (power cuts, bills)

4. Performance Tracking & Reporting

  • Real-time monitoring and weekly reports shared with client
  • Identified which ad creatives and regions worked best
  • Adjusted budget distribution to high-performing sectors

Results Delivered:

  • 500+ Leads Generated
  • 60+ Commercial Leads Converted
  • 2 Residential Installations Closed
  • Boosted industry awareness in 5+ key verticals
  • Strengthened online presence and buyer trust in sustainable energy

Facebook Ads Insights:

  • High engagement rates from Tier-2 and industrial zones
  • CPL optimized for both B2C and B2B segments
  • Ads designed for trust-building and awareness outperformed generic solar ads

Conclusion:

Kirloskar Solar had the legacy and the product strength—but needed the right digital catalyst. By pairing strategic Facebook lead generation with intelligent ad targeting, Digital Mantra transformed their online potential into real-world results.
From solar modules to customer modules—we powered it all!

Project Information

Clients:

Kirloskar Solar

Services:

Lead Generation

Category:

Digital Marketing
error: Content is protected !!

Schedule Appointment

Fill in your details below, and we’ll reach out to you shortly.

Contact Information
What kind of assistance do you need from us?