Advert Digital Mantra.

Growth of VR Pawar Sarees’ Instagram Page

V.R. Pawar Sarees: 75 Years of Tradition

V.R. Pawar Sarees is a trusted and traditional saree shop in Solapur with a legacy of 75 years. They offer sarees in both wholesale and retail categories.

VR Pawar Sarees is a prominent saree shop located in Solapur, offering a wide variety of traditional and modern sarees. Despite having a strong local presence, the brand aimed to establish a stronger online presence to reach a broader audience and boost engagement through Instagram.

Execution Level

Strategies Implemented:

  1. Content Creation and Optimization:
    • Focused on visually appealing content showcasing sarees in attractive settings.
    • Highlighted product details such as handwork, festive collections, and unique color combinations.
    • Introduced trending reels and carousels to appeal to younger audiences.
  2. Audience Targeting:
    • Used detailed audience targeting to reach people interested in traditional sarees, festive wear, and ethnic fashion.
    • Prioritized targeting women aged 18-50 in Solapur and nearby cities.
  3. Consistent Posting Schedule:
    • Maintained a consistent posting schedule of 7 posts per week.
    • Leveraged Instagram stories daily to share updates, customer reviews, and product launches.
  4. Engagement Tactics:
    • Tag most famous boutique , influencers , cloth designer
    • Responded promptly to comments and direct messages to foster community interaction.
    • and testimonials to build trust and authenticity.
  5. Paid Promotions:
    • Ran Instagram ad campaigns focusing on Target audience
    • Used videos ads to showcase attractive sarees

“Success is not just about having great ideas;
it’s about turning those ideas into reality with passion and persistence.”

Results Achieved:

  1. Follower Growth:
    • The page grew from 200 to 3,500 followers within three months, achieving over 1000% growth.
    • Most followers belonged to the target audience, leading to higher engagement.
  2. Improved Engagement:
    • Average likes and comments per post increased significantly.
    • Story interactions doubled, with a noticeable rise in direct inquiries.
  3. Brand Recognition:
    • VR Pawar Sarees became a go-to destination for traditional sarees in Solapur, even for customers beyond the local area.
  4. Sales Impact:
    • Online inquiries and store visits increased, positively influencing overall sales.

Campaign Setup:

Launched the Traffic & Awareness campaign with specific location targeting around Solapur and neighbouring cities.

Optimization:

Monitored performance when an ad is low performance and adjusted ad budgets, creatives, and audience segments to improve ROI.

Results:

  • Instagram Profile Visits: 15,386

  • Cost Efficiency: Achieved an average CPL of ₹1.54

Execution Level

  • Campaign Setup:

Launched the Awareness campaign with specific location targeting around Solapur and neighbouring cities.

  • Optimization:

Monitored performance when an ad is low performance and adjusted ad budgets, creatives, and audience segments to improve ROI.

  • Results:

 

 

  • Our Reach: 3,355,505

 

  • Cost Efficiency:

Achieved an average CPL of ₹12.92

Project Information

Clients:

VR Pawar

Services:

Lead Generation

Category:

Digital Marketing
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