Shapoorji Pallonji Real Esate Case Study
120+ Site Visits
Shapoorji Pallonji is a reputed conglomerate company. It has given its valuable contribution in fields like construction, real estate, textile, engineered goods, home appliances, biotechnology and many more. “It is regarded as one of India’s most valuable private enterprises”. This company is also known for its fortune construction like Hong Kong Bank, Grindlays Bank, Standard Chartered Bank, Reserve Bank of India, etc. All of these lies in Mumbai City. In January 2016, this group had launched its first housing brand named Joyville Homes, which has already attracted so many buyers and investors. Joyville is spread over 21 acres of a residential complex with over 60+ luxuries amenities and 805 open space. Joyville offers you the best and comfortable life which one can offer.
Problem and Challenges
There is competition in every market, but they didn’t have full knowledge of how the market runs. They were not aware of how to analyze the market. First of all, you should know about your competition.
They were spending a high amount on traditional marketing. They didn’t even get Convenient leads as per their spending. Before Spending money you should know where to spend it.
Low Conversion Leads
They were not able to reach their audience because they were not aware that digital marketing could reach millions of people. They always believed traditional marketing is the best option.
Most of the leads find equivalent because of heavy competition, people have multiple options to choose.
Because of covid, we have to follow the guidelines which include Social distancing because of which they were not able to generate customers and were not able to come in contact with many people physically.
Promotion with Unique Content
They now had to get to know that ‘Content is king’. They started to make unique content through which customers were getting attracted. While promotion you need to have unique content.
Kept Budget a Little High As Per The Competition
They now have got to know that competitor analysis is very important. Compared to their budget we raised our budget and the results were amazing.
Created a Powerful and High Converting Landing Page
We helped them to create a powerful and high converting landing page which helped viewers to get details about the project. All information was used in this landing page which gave customers a good impression of the company.
Promotion on Multiple Social Media Platform
For good results you have you promote on all Social Media platforms. This gave them quality leads and people knowing them more through Social Media.
A High Concentration on Google Ads
very good and attractive creative’s were made due to which the impact on social media brought many leads and then website was designed pretty well.
Coordinate Schedules with Clients
Management is essential because of enough management skills customers were not that interested to connect. We helped them to schedule time slots for customers which ended in getting more quality leads.
With the help of Digital Marketing we increased their closure of their projects. with combine quality service with quantity service. 120+ site visits even after Excessive Competition