Shapoorji Pallonji | Joyville Hadapsar, Pune. Case Study
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Joyville is a residential property, the project by Shapoorji Pallonji located at Hadapsar, Pune. It is named as Joyville Hadapsar Annexe.This project includes 1BHK, 2BHK, 3BHK range of properties.
The configuration is subjected as :
- 1 BHK Joy – Total Area 430 sq. ft. (~39.95 sq.m.)
- 2 BHK Delight – Total Area 619 sq. ft. (~57.5 sq.m.)
- 2 BHK Grande – Total Area 726 sq. ft. (~67.5 sq.m.)
- 3 BHK Luxury – Total Area 894 sq. ft. (~83.05 sq.m.)
This properties ranges from Rs.37.5 Lakhs*(all incl.)
There are 21 Towers With homes designed for seamless living and dotted with lifestyle amenities. It has world class Amenities like Club houses, beautiful gardens, sports and gaming areas. It has sprawling 21 acres (~83,805 sq m) of residential development with over 80% of open spaces, 60+ amenities^, a 35,000 sq. ft Clubhouse# (~3,251 sq. m ), a Master Clubhouse and 4 Mini Clubs, 2.7 km of Walking Boulevard*, and 8.8+ acres (~35,612.3 sq. m) of central amenity space. The areas like Pune Airport, Magarpatta IT park, Eon IT park are nearby and leading hospitals & schools are within 8Km. This is what a #BachpanDobara in a home for unlimited joy.
Problem and Challenges
Too much competition
As there is growing market in real estate industries there is a difficulty to find the property. It is seen that there should me more competitor analysis. To get right property customer get confused to buy their dream property. Customers also visits at least 2,3 properties.
This is one of the major reason for slow down the selling of properties. People are scared, cancelled or postponed to get their dream home.Many customers contacted but due to pandemic they are getting difficulty to reach out again or after pandemic they will be buying.
It is seen that due to growing cases of covid-19 Government is imposing a guidelines to some extent. The work should be done keeping in mind all the government guidelines.
Low Budget Leads
It is seen that many leads are expecting less budget than the actual budget of the property. It is seen that the advertisement is not reaching to the targeted person. Some of the other private agencies also doing their marketing in appropriate way. So we are unable to reach right audience. So people are clicking the Ads without knowing the basic price a filling forms.
Our Creative Work
It is suggested that Marketing strategies should be made correctly. The use of Social Media Marketing like Facebook, Instagram, LinkedIn, etc can be helpful for improving to reach out correct audience. For that we spend Heavy budget on Digital Marketing.
Giving Launching offer
The offer should be given while the property pre-launch or while under construction or at early stage of selling of property. There is a big difference in price before launch and after launch.
Generate Filtered leads by Google Ads
It is suggested that the attractive keywords should be used . Promote using base price. The Ads should reach out to the potential customers like IT employees, Advocates, Doctors, Business person, Government Servant, Investors etc. Just because of this we get right audience for this project.
Create Perfect landing page
Landing page can help direct users to get to the more conversions. It also brings the visitor to the right page to find the desired information about the project.