Increase your product page ranking through simply applying some SEO features.
With the increase in digitalization, online shopping is becoming more popular, everything you need, from groceries to personal care, is now just one click away. But, with the growing demand, competition is also increasing. Therefore, it is very important to know how your business is doing in this competitive scenario and how you can improve the ranking of your page and apply “SEO” for your product page ranking. Making your store have more organic traffic can make a big difference in your sales.
Attracting more sales without risking your money on advertising can be a great way to build your e-commerce empire.
While all of that sounds incredible, it’s easier said than done.
You can’t do any of that without a powerful SEO for your online store.
We have brought you SEO features that high-ranking product pages have in common. To improve the ranking of your page you can practice these characteristics.
1.URL’s with keywords must be done.
2. Specified titles to related products
A title tag is one of the crucial elements in the ranking of search engines, so it is essential to choose your title tag that can be optimized. If you want a perfect title tag, include keywords that mention Brand, Product Name, Specification, p. Size, a unique feature, p. Lightweight, part number, application. Also, this can help you in SEO for your product page ranking.
Consider the following tips while optimizing title tags:
- Avoid copy words
- Your URL text must be crystal clear and visible.
- Your important keywords should be mentioned in the first 50 characters.
- Do not include your company/organisation name or website on the label
3. Category based keywords
4. Get a secure server.
It is just like people will trust where they feel they’re secure and when it comes to e-commerce retailing, people who pay online are more concerned about their card details and stuff. so better late than never if your website is not secured go and get it done. Your server has to be secured with a DV (Domain Verification) certificate. Also, this can help you in SEO for your product page ranking. Google consistently warns the customers, whenever they connect to a non-secure website, this will result in losing customer’s trust. A secure server is important not only for scoring good rank but also, to attract customers and protect their safety.
5. Is your page loading time slow?
focus on your page load time
In simple words when a customer enters your shop and no one is there to attend him/her, it is obvious that they will go back and check out a new store. the same applies to your product site if the loading time is more and the page keeps on buffering the bounce rate will increase, as a result, the customer which was about to shop from your website went back to another website just because it was fast in loading. is recommended that your pages load within 8 seconds or faster than your competitor’s website. Hence implement measures that will ensure your website loads faster and avoid elements that can slower your website. Also, this can help you in SEO for your product page ranking.
6. Your product should be described in simple language.
In an easy and simple way, that customer can understand
It is important for the customers to understand the product because that’s how they will, gain trust and will remain loyal till the end.Always include social integrations on your product pages for people to share your products and generate more organic traffic Because if your customers are not satisfied they may call up to clear it and make an order, or may not order, both will reduce your online sales. Design your website in a manner that it is easy to understand and is user-friendly. This can help you in applying good SEO.
7. Promoting your product on social media
Most people spend time on social media. Hence if you start promoting on social media, it is obvious that they will be re-directed to your website and eventually shop and purchase your product, hence posting more and more photos on social media, engaging the public in your product through a variety of offers. Here are 6 social media platform that can bring more leads to your website.
We can help your product page to rank in your budget!
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Written by – Shloka Hatte ( digital marketing executive)