Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive market. With millions of companies competing for the same eyes, it has never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
In this guide, you will learn an overview of the basics of search engine marketing, as well as some tips and strategies for correctly doing search engine marketing.

Search Engine Marketing:- Summary

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine result pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing can enter in search of certain products or services, which gives the advertiser the opportunity for their ads, along with the results for those search queries.

Search engine marketing

Often known by pay-per-click advertisements, these ads come in a variety of formats. Some are short, text-based ads, while others, such as product listing ads (PLAs, also known as shopping ads), are more visual, product-based ads that allow consumers to see important information at a glance, Such as prices and reviews.

The great feature of search engine marketing is that it offers advertisers the opportunity to place their ads in front of motivated customers who are ready to plan the exact moment to make a purchase. No other advertising medium can do this, which is why search engine marketing is such an effective and amazingly powerful way to grow your business.

What is Search engine marketing?

Search engine marketing - thinking

SEO and SEM what’s the difference

Let me tell you this in a simple way

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. This is the paid form where you have to pay Google. Then google checks your site and then ranks it on the SERP ( search engine result page).


It is an online advertising platform developed by Google, where advertisers pay to display some brief advertisements, service offerings. Through which you can instantly create awareness of your websites and apps.
Various product listings, video content generate mobile application installs within the Google ad network to web users. Through which you can instantly create awareness of your websites and apps.

Campaign – A bundle of ad groups (ads, keywords, and bids) that
compensate a budget, location targeting, demographics and other settings.

Google Network – All of the places where your ads are displayed
including Google sites, websites, youtube that partner with us, and other
placements like mobile phone apps, desktops and other stuff.

Types of network

advert digital mantra
  1. Display network
  2. Video network
  3. Search network


  • Search Network – Ads in a “Search Network Only” campaign appear near Google search results.
  • Network Display Campaign – Graphic Advertising is an advertisement on websites or apps or social media using banners or other text ad formats, images, flash, video and audio.
  • Search with the Display Network – With this option, you get the best of both worlds. Ads can be displayed with search results on the search network, and appropriate placements in the Display Network.
  • Shopping Campaign – It helps promote your products by giving users detailed information. Product information before you even clicks on your ads.
  • Video campaign: when a user clicks on the thumbnail of your ad, the video will play on its watch page or YouTube channel.
  • Universal Campaign App – It allows us to advertise on certain Google sites. Largest ad networks, including search, view, YouTube and Google Play Store everything while managing ads on the Google Ads platform.

Types of Bidding



This is the easiest way to make an offer. Set a daily budget and leave
AdWords adjusts your CPC bids to bring you the maximum
possible clicks within this budget.


Take control of your CPC bids. Manual bidding allows
you’re bidding at the ad group level or for an individual
keywords or ad placements, so you know you’re bidding
exactly what you want for the clicks that matter most for

Google Ads Bidding strategy

  1. Target CPA (Cost Per Acquisition) – if you want to optimize conversions
  2. Target ROAS (Return On Ad Spend) – Sales ÷ ad spend x 100% = Target ROAs
  3. Maximize Conversions – Google will automatically run your bidding for
  4. Enhanced Cost Per Click (ECPC) – Smart Bidding. increase or decrease your bid amount based on the likelihood of driving the sale.
  5. Maximize Clicks – most clicks possible with your daily budge
  6. Manual CPC Bidding – Set bids for different ad groups or placements on your own.
  7. Target Search Page Location – Google automatically adjusts your bids to always show your ads. Either on the first page or top 4 positions on the first page
  8. Target Outranking Share – You can choose a specific website or competitor that you want to outrank
  9. CPM Bidding – based on impressions. Display Network and YouTube campaigns.
  10. vCPM Bidding – setting your maximum costs on a viewable 1,000 impressions
  11. CPV Bidding (Cost Per View) – For video views or interactions. For video advertising.
  12. Target Impression Share Bidding – Smart bidding, cheap keywords and brand awareness goals


Website [ track, purchase, form submission etc.]

App [track, app, download]

Phone calls [ track calls ]

Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry.


Conversion tracking is a powerful tool in AdWords that lets you identify how well your ad campaign is generating leads, sales, downloads, email sign-ups, and other key actions for your business.

Reach us out https://advertdigitalmantra.com/contact-information/ for search engine marketing in your budget!

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Written by – Shloka Hatte ( Digital marketing executive)

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