Social media serves as an excellent resource for people looking to buy a home and has a significant impact on every stage of the buyer’s decision-making process. There were times when garden signs and newspaper ads were enough for a folding house. However, with the rapid advancement of technology, buyers are becoming more aware these days and actively looking for properties online. Buyers cannot make deposits by looking at some Facebook posts or tweets. But adopting a rock-solid social media strategy can yield amazing results.
Why should a real estate business be on social media?
It would not be an understatement to say that social media has revolutionized the real estate business. Most real estate businessmen actively use social networks for the real estate sector” Social media is a great way for real estate agents to connect with potential buyers and grow their business online.
Identify the best social networks for the real estate sector
Each social network requires an investment of time and money. Identifying the best social network for your business ensures you have an ROI. Looking at your efforts to make the most of it.
Facebook for real estate business
Facebook is a fantastic thinker and marketing pillar for the real estate business. One of the main reasons for this is that Facebook user demographics represent a target audience of any age and income from real estate businesses.
Facebook’s built-in business features are perfect for real estate businesses.
For example, Facebook allows businesses to post inventory-related content and updates, book visits, engage with customers, and most accurate reviews on a platform.
- Section to your audience
Most real estate agents only serve one or two local markets, so you should design your Facebook ads to target the segment of the population that needs your services. It’s best to keep an eye on your ads, without a doubt. But, for example, if you are using the services of Delhi Real Estate Market and Bangalore users see and click your ad, you are wasting marketing rupees on an audience that is unlikely to buy from you.
- Learn the basics of a Facebook ad
Before thinking about the content of your ad, you should familiarize yourself with all its main components. Facebook Ads appear on users’ schedules and look like other posts they’ve seen from their friends or your business. The main difference is that the ads will have text indicating they are “sponsored” to alert users that they are viewing paid ads. Go to Facebook ads manager you will find various features.
- Experiment with moving images and graphics
This is your chance to get creative. Instead of sharing a photo of a house currently for sale, add an animation or use a carousel ad to show multiple properties at once. People love them and work with related real estate agents, so don’t be afraid to show your unique personality. With that said, don’t forget that your end goal is to generate qualified leads, so always keep things professional.
- Write a true and transparent copy
Believe it or not, you don’t have to be a professional copywriter to write ad copy that captivates your audience. Think about the overall message that you are trying to communicate through your Facebook ad. Where are you taking your audience? What are your weak spots? The most important thing to remember is to have authenticity and transparency in your message. Your job is to build credibility in your local community and earn the trust of your audience. The easiest way to destroy your reputation is to overpromise or be unreliable in your advertising.
- Master the art of the follow-up
So your ads started getting clicks and lead started forming, great! But now what? You will never see a return on your Facebook ad dollars without planning how you rank and follow the leads you are on. You can do this manually or choose to automate the process, depending on how large your real estate business is. Facebook comes with an AdWords Manager dashboard to help you track the performance of your ads.
LinkedIn for Real Estate
Primarily as a B2B network, LinkedIn is nowhere to be found for real estate clients. However, it is a great place to network with other real estate agents and showcase your industry expertise. In addition to the digital resumes of individual realtors, most real estate companies have company-specific pages where employees can share opportunities or move on. While you may not spend a lot of time on LinkedIn, setting up a company profile or page is a complement to your online presence.
- Create an optimized LinkedIn page
To get the most out of the LinkedIn real estate, you need to create pages for your business. LinkedIn gives you the opportunity to create a page for your brand, but also a personal profile for everyone who works there. You can use it to see how useful LinkedIn is by posting content that appeals to buyers and sellers, as well as filling in your name to provide lots of useful information and enhance your reputation.
- Fill your page well
You should provide as much information as possible when creating a new page for your LinkedIn real estate profile. If you don’t already have a page, start by clicking the task icon and then select Create Company Page. You can choose a small business, medium or large business, home page, or educational institution. You will be asked to retain some basic information before creating your page. Once created, there are many things you can change to see how useful LinkedIn is and what it can be for your business.
- Post content regularly
Social media is an amazing tool for sharing content. Content marketing is important to modern businesses and real estate agencies need to make sure they use it. You need to post content regularly to make your LinkedIn real estate company page look amazing and attract new potential buyers and sellers.
- Use actions to make calls
You should use the call to action to collect leads for your real estate agency. Suggest that people take steps to communicate with your business when posting content. This includes notifying them to contact you.
Why advertise on Instagram?
Instagram is not only one of the most used social platforms in the world, but also a relatively unused market for real estate marketers. According to FitSmalbusiness.com, only 14% of real estate agents are on Instagram. At the same time, 83% of home buyers said they wanted property photos online. Not only are your audience likely to be on Instagram, but these potential home buyers want to see photos from your list too. This seems to be reason enough to advertise on Instagram.
- Set a proper goal
Whatever your goals, the first step in setting up a successful Instagram ad campaign is defining them. Setting goals ahead of time helps you get into the flow of setting up your first ad when choosing your campaign goal. This will guide you through the rest of the process, especially when choosing an ad format.
- Get local
When you first set up an Instagram ad, you will notice that there are many options available in terms of creating a target audience. By far the most important targeting option for real estate marketers is geographic targeting. The amazing thing about Instagram is that you can be even more specific with your geographic targeting using the pin code and radius set. That way, you only show ads to people interested in your property.
- Research hashtags to create related lists
The hashtag may seem like a useless game, but it can be really beneficial in increasing the reach of your Instagram content. With the help of hashtags, you can get more engagement so use proper hashtags.
- Show your property on video ads
Now that we are talking about ad formats, how can we not talk about the ability to use the power of Instagram video ads? If you have beautiful and eye-catching videos of dream properties, why limit yourself to static frames? So, video plays an important role in advertising.