How To Write Real Estate Ads

How To Write Real Estate Ads

Real estate sector in India is expected to reach a market size of US$ 1 trillion by 2030 from US$ 120 billion in 2017 and contribute 13% to the country’s GDP by 2025. Also retail, hospital and many more industries are helping to grow Indian GDP. But real estate industry is currently growing fast as compare to other industries

Why ads are important for real estate business

Ads increases awareness of your offer. In the real estate world, ads is a valuable tool for sharing information about the services you offer when it comes to real estate marketing. Being a high investment, high  real estate ads is about building trust, reputation and brand equity. The entire process involves thorough research, systematic planning, and a strategic approach to find the right techniques and communication that will appeal to your target audience.

Real Estate Ads

There are Some Golden Rules When It Comes To Writing Real Estate Ads

  • A headline

Your headline is important. Determine if buyers bother to read your ad. With this in mind, you need to find a compelling angle. Choose the main sales feature for your home and use it in your title. Sea views? Have you entered history? Landscaped gardens?The developer’s dream? Keep your target audience in mind when writing your headline.

  • Initial statement

Your opening is an important part of your real estate advertising. Readers can keep reading or move on in seconds. You want to be with them, so your language should invite them to continue reading. Using the correct descriptive words in your opening statement will help the reader pay attention. Keep these statements specific and avoid stigma that is too vague. This initial statement reveals 4 things: the target audience (investors), the number of rooms, where it is, and the expected return from them.

  • Highlight the unique features

 Character can help you sell a home. Is there a fireplace in the master bedroom? Or could the entryway have an original stained glass window? At the very least, it will help potential buyers differentiate your list from the dozens of others they are browsing. Mention a few types of home features in your real estate listing description and the right buyers will appreciate it. This could be what makes the show for the potential buyer. It is best to start with the best features of your home in the opening sentences. If the master bedroom is large enough, say the size of the word, such as huge or grand. Continue to highlight other important qualities such as natural light, Royal finishing or large windows that make up the new carpet on the upper floors. Highlight the most unique features first.

  • Use good photos

 After looking at the property information neighbourhood, number of rooms, price.home buyers will see the list results that match their search. On the search results page, photos of the property immediately catch your eye. Pictures make a strong first impression. In terms of image quality, you can take photos or have your listing agent take them, but the best results come from freelancers who are experts in real estate photography. You’re looking for two hundred dollars for a great job. In addition, some search engines can even make videos with drones or virtual tours. In any case, photos of the property must be high resolution to be sharp.

  • Include words that add value

If you want to avoid the red flag words listed above, there are also words that can help the starter list. “Innocent”, “luxurious” and “landscape” were found to help increase sales rates. So if the master has a hot tub, the luxury will definitely apply to your real estate listing.

  • Observe the punctuation

 Every sentence should not end with an exclamation! If everything is amazing, nothing! At the other end of the spectrum, be sure to use punctuation. Long, continuous sentences are difficult to follow and miss information. Write the description of your real estate listing using complete sentences and proper punctuation. Readers will appreciate your efforts to write a consistent follow-up summary.

  • Describe the property in an engaging and inspiring way.

 Words can do an incredible job in selling real estate or in that case, anything else Your good writing skills are of great value, so don’t forget that your words can be extremely powerful when used correctly, and this is your chance to use them to your advantage. Make a list of the best features of your property before moving on to the main body of the advertisement. You don’t want to use obscure terms like surprise or weird. You must choose the exact words that will help the reader to paint a picture of the house in their head. Take your property description to another level by considering adding a special advertisement to your real estate copy. If you are concerned about selling the home quickly, you can speed up the promotion process. You want to include one at the end of your ad. There is a difference between simply listing the features of your property and having buyers represent themselves using those features. For example, don’t tell them you only have one protector, imagine them reading a book while basking in the winter sun.explain various amenities of your project in proper manner like number of bedrooms, land size, garage, location including strong selling points such as schools, cafes, shops and many more things.


  • Closing the declaration and call to action

 This is where you end and tell your readers what to do. Don’t be afraid to remember the urgency and really remind them that this is your last chance to buy the property. Beyond the basics outlined above, the two most important things to keep in mind when writing a real estate description are, first of all, don’t overdo it or overdo it, because people will recognize you when you overdo it. Also, never lie in your real estate ads. For example “Why do you keep reading this ?? Call now before selling this property!”

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