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A Successful Education Event Campaign for Aliff Education Abroad

About Our Project

Aliff Education Abroad is a renowned organization providing comprehensive guidance and solutions for students aspiring to study abroad. With years of experience in the domain, Aliff has established itself as a trusted partner for students and parents seeking global education opportunities.

In an effort to expand its reach, Aliff planned a major education event in Solapur to connect directly with students and parents. The goal was to educate them about studying abroad, highlight available programs, and build trust with the local audience. Digital Mantra was entrusted with promoting this event through a targeted and high-impact digital marketing campaign.

Challenges We Faced

  • Local Market Awareness: While Aliff was a well-known name in larger cities, its brand presence in Solapur was limited.
  • Targeting the Right Audience: The event’s success hinged on attracting the right demographic—students from Class 12, undergraduates, and their parents.
  • Time Constraint: The event had to be promoted effectively within a short timeframe.
  • Engagement on a Niche Platform: Instagram was identified as the primary platform to target students, but it required a fresh approach to create engagement and generate interest.

“Success is not just about having great ideas;
it’s about turning those ideas into reality with passion and persistence.”

Our Approach

To ensure the event’s success, we crafted a highly focused digital marketing strategy tailored to the Solapur market and Aliff’s objectives.

Audience Segmentation:

  • We identified three key audience groups:
    • Class 12 Students: Aspiring to explore undergraduate programs abroad.
    • Undergraduate Students: Looking for postgraduate opportunities.
    • Parents: Interested in understanding the financial and academic aspects of studying abroad.

Platform-Specific Targeting:

  • Instagram Marketing:

    • Since the target demographic was highly active on Instagram, we focused on creating visually appealing and relatable content to drive engagement.
    • Ran a mix of Instagram Stories, Reels, and carousel ads that highlighted:
      • Success stories of students who studied abroad with Aliff’s guidance.
      • Event details and benefits of attending, including personalized counseling.
      • Short, engaging videos showcasing Aliff’s expertise and unique offerings.
    • Used Instagram’s advanced targeting tools to focus on students aged 16-22 in Solapur and nearby areas.

Creative Campaign Messaging:

  • We crafted a campaign with relatable taglines like “Your Abroad Dream Starts Here” and “Meet Experts, Plan Your Future.”
  • Added a sense of urgency by emphasizing limited slots for counseling and early registration benefits.

Engaging Pre-Event Activities:

  • Conducted live Q&A sessions on Instagram to answer common queries about studying abroad, creating buzz around the event.
  • Shared countdown posts and behind-the-scenes content to build anticipation.

Community Outreach:

  • Partnered with local influencers and educational groups to spread the word about the event.
  • Collaborated with schools and colleges to share event details with students.

Real-Time Campaign Optimization:

  • Monitored ad performance daily to ensure the highest reach and engagement.
  • Optimized targeting and creatives based on audience interactions and feedback.

Results Achieved

The event was a resounding success, exceeding all expectations and establishing Aliff as a trusted name in the Solapur market.

  • Event Footfall: Achieved an impressive 5,000+ footfalls in a single day.
  • Lead Generation: Collected contact details of over 3,500 students for post-event follow-up and counseling.
  • Social Media Impact:
    • Instagram ads reached 50,000+ people, with a high engagement rate of 15%.
    • Over 2,000 event registrations were generated directly through Instagram campaigns.
  • Brand Awareness: Successfully positioned Aliff Education Abroad as a leading study-abroad consultancy in Solapur, opening avenues for future events and partnerships.

How We Overcame Challenges

  • Building Awareness: The targeted ad campaigns and influencer collaborations helped spread the word about the event in a short period, driving massive footfalls.
  • Effective Audience Targeting: By focusing on Instagram and using precise demographic targeting, we ensured the campaign reached the right students and parents.
  • Engaging Content: Eye-catching visuals and relatable messaging resonated with the target audience, prompting them to take action.
  • Optimizing Resources: Real-time monitoring and adjustments ensured the campaign delivered maximum results within the allocated budget.

Services Used

Branding

Google Ads

Social Media Marketing

PPC

SEO

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